From Gen Z to Boomers, age has long been a marketing shortcut – but is it still useful? <em>Campaign’</em>s Lucy Shelley and Amazon Ads’ Carly Zipp unpack how brands can connect through shared interests and values instead.

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What should adland’s new year resolutions be?

Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts

 Hosted on Acast. See acast.com/privacy for more information.