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Campaign
182: Campaign Podcast: M&C Saatchi's new CEO | Digital ads rescuing linear TV | Campaign Canada
16 minutes Posted Feb 20, 2024 at 9:36 am.
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Show notes

Campaign media editor Beau Jackson, premium content editor Nicola Merrifield and UK editor Maisie McCabe delve into some of the latest news and features.


They discuss M&C Saatchi's hiring of Jo Bacon – global client lead for Ogilvy and WPP across Unilever – as its chief executive, the departure of R/GA London's executive strategy director Fern Miller, and how far digital advertising can save the linear TV downturn.


There is also the launch of Campaign Canada and the upcoming Campaign TV Advertising Summit. 




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