The biggest event in the US advertising calendar, the 57th annual Super Bowl took place on Sunday 12 February with the Kansas City Chiefs beating the Philadelphia Eagles to become NFL champions. Campaign's creativity and culture editor Gurjit Degun quizzed Shaun McIlrath, global chief creative officer at Iris Worldwide, Shelley Smoler, chief creative officer at Droga5 London, and Franki Goodwin, chief creative officer at Saatchi &amp; Saatchi London, about what they thought of the ads. Super Bowl ads reviewed:<ul><li>M&amp;M's "<a href="https://www.youtube.com/watch?v=kV2ARgWiGok" rel="noopener noreferrer" target="_blank">They're back for good</a>" by BBDO New York</li><li>Michelob Ultra "<a href="https://www.youtube.com/watch?v=OUGW1kEMwL0" rel="noopener noreferrer" target="_blank">New Members Day</a>" by Wieden and Kennedy</li><li>Uber “<a href="https://www.youtube.com/watch?v=QKZ7asNNhcI" rel="noopener noreferrer" target="_blank">One Hit</a>” by Special Group</li><li>Bud Light “<a href="https://www.youtube.com/watch?v=EuaA_Efu_3U" rel="noopener noreferrer" target="_blank">Hold</a>” by Anomaly</li><li>Pepsi “<a href="https://www.youtube.com/watch?v=ok38Xuc5UTE" rel="noopener noreferrer" target="_blank">Great Acting or Great Taste?</a>” by VaynerMedia</li><li>Doritos “<a href="https://www.youtube.com/watch?v=GYPYfEVU62U" rel="noopener noreferrer" target="_blank">Jack's New Angle</a>” by Goodby Silverstein &amp; Partners</li></ul> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

119. Campaign Podcast: Ukraine war anniversary | leaning out | repitching | latest ads reviewed

Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts

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