Campaign’s senior reporter Fayola Douglas catches up with Ogilvy ECD Jules Chalkley on the stop-motion set of the new ad born of the Sipsmith and Wimbledon partnership, featuring the feather-brained Mr Swan.

Chalkely explains the exacting detail the set designers had to go to recreate a scale model of Wimbledon Centre Court - famous for such fastidious rules as allowing the grass to reach only 8mm in height.

Chalkely also reveals the new characters accompanying Mr Swan, including the long-suffering Ani, Rufus the hawk and of course, a Wimbledon super fan.