Show notes
In this special edition of Campaign’s podcast, Snapchat’s regional general manager, Ed Couchman, MG OMD CEO Natalie Bell, and Lucky Generals’ co-founder Helen Calcraft share their views about how brands and agencies plan to accommodate the needs of the younger workforce during Covid-19. Please visit the Campaign-Snapchat hub for more information about the Snapchat Generation. Warning: some of the topics discussed are of a sensitive nature and listener discretion is advised. Running order: 3:01 How has young people’s time on Snapchat and online changed since the start of the pandemic?8:02 Gen-Z: what we should know about them and the challenges they’ve faced in 2020?16:05 Forms of engagement for younger workers at home 19:24 Changes in approach to bringing new talent26:50 The misconceptions brand marketers have about young consumers30:40 The likelihood of using more influencer marketing in campaigns 38:15 Trends that accelerated due to the pandemic but will have a lasting impactThis special episode is hosted by Campaign's media and technology editor Omar Oakes and produced by ReThink Audio and Rebecca Grisedale-Sherry. Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group
