The Campaign Podcast
The Campaign Podcast
Campaign
18: Bodyform, Viagra and breaking taboos about sex and bodies
31 minutes Posted Aug 6, 2020 at 10:30 am.
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Show notes
This week on the Campaign podcast we’re discussing topics that we don’t often talk about: wombs, vulvas, sex, intimacy, and erectile dysfunction. 
Two recent ads, Bodyform’s “Womb stories” and Viagra’s “Love story”, explored these often taboo topics. They also both earned a Campaign Pick of the Week. 
Nadja Lossgott and Nick Hulley, executive creative directors of AMV BBDO, made Bodyform’s “Womb stories”, as well as a long line of award-winning ads for the brand before that. Laurent Simon is chief creative officer and Tamryn Kerr is creative director at VMLY&R London, the agency behind Viagra’s campaign. 
Running order:
Hellos and introductions:
Intro to Womb Stories:
Intro to Viagra Connect:
Choosing animation for both ads:
The new rules of sex and advertising:
Taboos and shame, the responsibility of advertisers?
Online comments and hate:
Remaining taboos in advertising: