The Campaign Podcast
The Campaign Podcast
Campaign
Millennials are snake people
25 minutes Posted Mar 7, 2016 at 11:39 am.
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Show notes

Our March episode is hosted by Shona Ghosh and features Charles Vallance, founder and chairman of VCCP, Phil Barden, author of 'Decoded: the science behind why we buy', and Marketing’s features editor Rebecca Coleman. This month, it's all about the use of 'millennials' as a catch-all term, and whether it's time to ditch demographics.