100% Real With Ruby; nutrition, strength, fat loss, muscle, macros - without the fluff
100% Real With Ruby; nutrition, strength, fat loss, muscle, macros - without the fluff
Ruby Cherie | Evidence based transformation coach + nutrition expert
#476; Why your workouts aren’t changing your body: the muscle-building mistakes women 35+ keep making
49 minutes Posted May 22, 2026 at 7:00 pm.
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This is the episode for the woman who is training, dieting, walking, tracking and trying so hard… but still doesn’t understand why her body isn’t changing

your body needs, a reason to adapt. It needs the right reason.

In this episode of 100% Real with Ruby, I’m joined by coach Jace Lopez for a no-fluff conversation about what actually builds muscle — and why so many women are training hard, sweating, chasing the burn, doing high reps, adding more circuits… but still not seeing the body change they want.

Because here’s the truth: you can’t diet your way into muscle you haven’t built.

We break down why body recomposition happens through what you do in the gym, why progressive overload is not always this perfect straight line upwards, why reps and weights will fluctuate, and why feeling sore, pumped or cooked after a session does not automatically mean you’ve created the stimulus your body needs to build muscle.

We also talk about effective reps, mechanical tension, high motor unit recruitment, lower rep ranges, fatigue management, bracing, execution, and why women don’t need “softer” training or completely different training to men — they need training that actually gives the body a reason to adapt.

If you’re a woman over 35 or 40 and you feel like you’re doing everything — eating less, walking more, training often, trying to “tone up” — but your body still feels soft, stuck or like it just isn’t changing the way you want it to, this episode will help you understand what your workouts might be missing.

This is your reminder that training is not just something you “add on” to fat loss.

Training is the thing that builds the shape.

This episode is for the woman who feels like she’s doing all the things ... training, walking, eating less, trying to be consistent

but her body still isn’t changing the way she wants it to.

I’m chatting with coach Jace Lopez about what actually builds muscle, why so many women are chasing the wrong things in the gym, and why burn, sweat, soreness, high reps and feeling exhausted after a workout aren’t always signs that your training is effective.

We get into progressive overload, strength training, body recomposition, effective reps, mechanical tension, motor unit recruitment, bracing, execution, fatigue management and why learning how to train properly matters so much if you want to build lean muscle, feel stronger and actually change your shape.

And especially if you’re over 35 or 40, tired of dieting, tired of scale obsession, tired of feeling soft despite working hard, this episode will help you see training differently.

Because the goal isn’t just to burn more calories.

The goal is to give your body a reason to build.




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