Every human mind is a propaganda machine. It manufactures certainty, reinforces old narratives, and keeps us loyal to beliefs that no longer serve us. In an era of infinite information and AI-generated content, these internal distortions make it tricky to distinguish between insights and self-bullshit.Owen Fitzpatrick is a social psychologist who's travelled to more than 100 countries and studied propaganda first-hand in places like North Korea, Rwanda, and Afghanistan. He now sees it operating insidiously at home, as well.Owen joins Josh to discuss his new book "Inner Propaganda: Leading Hearts and Minds Through Turbulent Times". They wrestle with dictatorships, a free media, misinformation, echo chambers, polarisation, fragmentation... and how understanding our own stories can help us bridge divides, rather than deepen them.