So what are the fundamental components of a gift certificate? So the value needs to be clear and prominent. We've got an example of a gift certificate that you can see in our membership. And I've tried placing the value in different quadrants on a gift certificate. 
When we put it in the top right hand corner, we tend to get the best conversion rates and the best sales averages. So my recommendation is for it to be up in the top right hand corner and for it to be clear and prominent. 
We've tried making it smaller, bigger, bolder, left, bottom center, top right seems to give us the best results. Imagery that inspires and supports future sales. So by that, I like to have imagery that crosses a few of those life cycles that we talked about yesterday. 
So then that way we can cast our net a little bit wider. Of course, it's going to depend upon your business. So there are some some photographers that only focus on one very specific niche. Obviously, if that's what you do, then you wouldn't be casting the net wide. 

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