Self-Esteem and Luxury Goods

According to a study, lowself-esteem is a big factor in whether a person will buy luxury goods that hemay not be able to afford.

For consumers trapped ininstitutionalized poverty or those living paycheck to paycheck, a luxury goodcan go a long way in increasing self-esteem or providing a sense of belonging.

A sense ofaccomplishment is yet another reason why some people buy luxury goods. Theywant to reward themselves for their hard work by treating themselves tosomething they typically can't afford.

institutionalized(adj) 体制化的  

poverty (n) 贫穷  

livepaycheck to paycheck 日子拮据、月光族  

go along way 大有帮助、大有好处