What if everything you've been told about building your personal brand is the wrong place to start?Ali Leung spent her career building some of Canada's most recognizable brands, Unilever, Meta, Weight Watchers, and Shopify. She knows exactly what goes into making something that looks impressive from the outside. And somewhere along the way she realized that knowing how to build a brand taught her almost nothing about knowing herself.In this episode we get into why "build your personal brand" makes her cringe, why you are the product and not the packaging, and what it actually takes to build a presence that lasts. We talk about the honest feedback that changed how she leads, the season when her career looked impressive on the outside and didn't match on the inside, and how she rebuilt her confidence from the ground up.Her reframe is simple and a little provocative. Don't be yourself. Become yourself. This conversation is about what she means by that, and why the work is internal long before it ever shows up on the outside.1-800-GOAL-DIGGER, a space for honest conversation where I share the ugly truth that lives underneath all the glamour and celebration of success and growth.If this episode resonates with you, please subscribe, leave a review, and share it with a woman who may need to hear this.Links and followFind Ali on LinkedIn under Alison LeungEverything from the show is at beacons.ai/1800goaldiggerVoice DM or follow on Instagram @1800goaldiggerEmail me 1:1 at [email protected]