The thought of doing THIS when I was just starting out made me woozy. Why is it so scary to hand off a piece of your business to someone else? When you're the one running the show, it can feel impossible to hand over even a little bit of the reigns. It could be a time thing (who has the TIME to hire and train someone?) or it could be a trust thing… Like who could actually do the thing just as good as you? I get it because I've felt ALL of these emotions. I was gripping onto my business with white knuckles to the point where I just felt straight up fatigued, but at least I was handling it all myself, right? …Wrong. This episode will help you identify if you’re ready to outsource and walk you through how to start outsourcing in a way that doesn’t scare you. In fact, it might actually bring you a great deal of happiness. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/outsource/
Do you have professional photos for your business? My goal for today is to convince you to book a photoshoot. I'm also going to make sure that you know exactly how to plan, organize, and execute a photoshoot, so that you feel really good with the results. You might be wondering, why would I need a photoshoot? Here's the deal… Having professional branded lifestyle photos can massively uplevel your business. Especially, when you know when and where to use them. First impressions and how you show up online directly affects your bottom line. You can tell a story with really good lifestyle photography. Your ideal audience will be drawn to you in a way that you just can't accomplish with run of the mill photos or generic stock images. You’ll need these images for social media, guest posts, ads, webinars, and more. When you know how to plan and organize a photoshoot, you'll not only end up with a bunch of amazing images to use, but you'll also save time and money by not having to hunt for your next image. [10:06] Show up for yourself, even when it's way out of your comfort zone. Right now, you are worthy of a photoshoot. [12:27] Start an inspiration collection of photos you love that would be a good fit for your brand. Put together a fun playlist. [14:33] Find a photographer whose work you like, and you feel good about working with. Ask for recommendations. [18:13] Put together a photoshoot inquiry communication that you can email to potential photographers and get a price quote. Everything to include is in the Mini Project Plan. [27:14] Decide where you want to do your photoshoot. Your house with natural light are best. Do it at a time when family members and pets aren't there. Pick your outfits in advance. Start planning a few weeks in advance. [31:42] Look in magazines and find poses you like. Then practice your pose in front of a mirror two times a day. Find two poses to practice. Have your props ready in advance. [34:12] The day of your shoot. Do your own hair and makeup or have someone do it. Get a test run with a new makeup artist first. The first photos will be awkward. Ease into it. Trust your photographer. [40:01] If you like the photos when you get them back, lock in the photographer in advance. Book advance sessions. Once a month for social media. You can also do once a quarter. Keep your photos organized in Dropbox labeled by the date of the shoot. Today's episode is brought to you by gravy. If you have a subscription model business or offer payment plans, like I do for my online courses, you've got to listen up. One of my biggest frustrations was lost money due to failed payment plans. In fact, it used to keep me up at night. I would worry about all the people that were on a payment plan, because if they didn't finish that payment plan, I was screwed. That's when I decided I needed to do something about it, because I hated the worry. I started to work with Gravy, and I never worry about payment plans anymore. Gravy sets up a system inside of your business where they contact your customers within hours of their failed payments, and they capture updated billing information and save the customer. If your revenue is currently at $250,000 or more, and you know you're losing money due to failed payment plans, I want to encourage you to check out Gravy. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Social Curator Gravy Online Marketing Made Easy Podcast Community Kat Harris Alexa Lena Photography Peerspace
Do you want more foot traffic for your local business? Wondering how Facebook ads can help?
To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd. Allie is a Facebook ads expert who specializes in helping local businesses.
More about Allie Bloyd: alliebloydmedia.com
Show notes: socialmediaexaminer.com/372
Review the show: socialmediaexaminer.com/apple
Sponsored by: socialmediamarketingworld.info
ARE YOU INTELLIGENT? READ ON. Feelings and Emotions? What’s the big diff? We use the terms interchangeably but understanding the difference between the two, and knowing how our emotions impact our lives, inform our decisions, and lead our success, isn’t innate knowledge we’re born with…we’ve gotta learn. What is emotional intelligence? Can it be measured? Should it be measured? And if it’s measured, what can we do with that metric? All of these questions, plus a whole bunch more… I’m so thrilled to welcome Tieko Nejon. She is a sociologist, educator, and certified emotional intelligence practitioner and she is here to educate you, and me, in emotional intelligence. It’s a topic I’ve never tackled on the show before, so I am so eager to take notes right alongside you. Press play right now. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/intelligence/
Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?
To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast.
Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast.
Show notes: socialmediaexaminer.com/371
Review the show: socialmediaexaminer.com/apple
From idea to course in 7 DAYS. Yup, it’s possible. You might be thinking, "Oh, she has a huge team of people to help her," or "She's already made a bunch of courses so she's way ahead of me." Yes, I have created courses before, and I did have help from ONE team member, but this is a feat that is totally reachable and doable for you to achieve, too, even if you don't have a team or experience creating courses. In this episode, I’m peeling back the curtain on The Podcast Lab creation and launch process. This is how we strategically created, recorded, laid out, reverse engineered, and launched an incredible course faster than any others I've done. You could be just 7 days away from your first course. Are you feelin’ as giddy as I am about this? Press play right now. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/createcourse/
Raise your hand if you love selling. Anyone? Anyone? No? I see way more people with their hands way down. I get it. We’ve all been sold to in a way that feels sleazy, pushy, and manipulative and we don’t want to be those people. As consumers we’re naturally inclined to be skeptical of whatever product or service is being peddled. That mindset block transferred over to me as an entrepreneur, and it took some careful undoing to finally realize that I can sell differently. And you can, too. This episode will work to retool your own mental blocks around selling. I will walk through the actual steps you can take in your business to sell with authenticity and realness, rather than feeling like you're bothering your people or, worse, losing members of your audience simply because you're selling the things you believe in. Ready to sell with confidence and really move the needle in your biz? PRESS PLAY. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/howtosell/
What’s that three word phrase that kicks off a race? READY? Set. GO! It makes a few assumptions: That you have to be READY before you can set yourself up to GO. It might make sense for a foot-race, but otherwise, it’s totally wrong. If we all waited for when we were ready to go anywhere or do anything, we’d never begin. You need to start before you are ready. That’s what Marie Forleo did. Chances are if you’re in the online business space, you’ve heard of B-School and it’s incredible creator, Marie Forleo. Over 50,000 students have learned effective online marketing strategies from Marie’s B-School, and thousands more tune into her online series Marie TV for training in business, mindset, and more. There are SO many topics I could dive into with Marie, but I wanted to hit a big one that shows up again and again for dreamers waiting for the right moment to make things happen. We’re talking about how to start before you are ready, and how to even figure out WHAT you should start. This conversation is anything but the same goal setting fluff and tired motivational quotes -- Marie and I walk through actionable steps to place you at the starting line, poised to make your big dream happen, once and for all. Press play right now. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/marieforleo/
What’s the best way to start something that seems a bit too overwhelming? Break. It. Down. That’s what Amy and I are doing in this episode, Part 2 of a two part series that will help you, once and for all, know you’re ready to create a course and point you to the starting line to make your first course come to life. If you haven’t listened to Part 1 of this series with Amy Porterfield, go listen to 290: Tackling Your Course Creation Objections with Amy Porterfield because it is absolutely KEY to making some real change and conquering the most challenging mindset blocks if you’re considering creating a digital course. For Part 2, Amy and I are walking through the idea of a MINI digital course. AKA the perfect way to dip your toe into the pool and get a feel for the water before going full swan-dive into the deep end. Press play right now. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/amy-porterfield-dca-2/
One of the best ways to know if anyone wants to spend time and money on your digital course is to ask them. One of the best ways to ask them is to have a course validation call with your potential customer avatar. These calls are so valuable, because they not only tell you if your course will be in demand, but they tell you exactly what needs to be in the course, the best ways to set it up, and how to market it. These calls can be intimidating and people are often reluctant to have them, but the information gleaned is so valuable. Course validation calls are a game changer. In my The Digital Course Academy, I teach you the exact questions to ask in these calls and how to find your ideal customer avatar ICA to have the calls with. This is important, because you want to make sure you have the call with someone who really is your ICA. Today’s show has a fun twist, instead of me telling you how to make a course call, I actually make one and let you listen in. It’s true that I already have a course, so this is somewhat of a mock call. But the rest is real. I have a real conversation with Jaime Trull about whether she would be a good candidate for the Digital Course Academy. It’s also true that I have never met Jaime before. I do know that she has an online business where she serves female CEOs and entrepreneurs in accounting, bookkeeping, and financials. She is a certified CPA, and she is thinking about creating a digital course. You have two goals during the call. Goal #1 is to uncover insights, fears, concerns, challenges, wants, and needs of your ICA. Goal #2 is to determine if your idea is on the right track. During the call, I actually learned some things that I wasn’t expecting. I also ended up giving Jaime a challenge, so this won’t be the last time you hear from her. [13:52] It's good to know about the background of the person that you are interviewing. Amy asks Jaime to tell her a little bit about her business? Jaime started Balance CFO to have more balance in life. She first helped friends with accounting, now she is focusing on virtual CFO work and financial literacy. Her problem is that one-on-one business is trading dollars for time. [17:35] Amy zeros in on the problem and asks about how many clients she needs to make the money she wants to make. They talk about scaling, frustrations, time, and revenue goals. Amy asks about Jaime's dream revenue model. [20:37] Jamie shares that her ideal day would be having more quality time with her kids. [21:52] Amy asks Jamie about frameworks. She does have a five step process. They also explore how Jamie could help her clients the most. [24:45] Digital courses have been on Jamie's radar. Obstacles are time and overwhelm with available resources. They also explore course ideas and niches to target. [29:50] Amy asks about elements of courses that Jaime has taken and liked. She also asks about accountability. Jaime likes things broken down into doable steps. She also likes a community for motivation. [32:30] Amy digs into why Jamie hasn't already bought a course about creating courses. It's a commitment issue for Jamie. [33:23] Jaime has about 400 people on her list and a Facebook community of 1200. She built her community by going live every week and talking about things people wanted to know. [36:23] Are there any roadblocks in a course that have or would slow Jaime down? Technology is Jaime's biggest issue, and a clear roadmap with specific options would be best. [40:05] Where does Jamie spend the most social media time online and what is her focus? Her answer is Facebook, and she loves Rachel Hollis and the Rise groups and entrepreneurial groups. This episode is brought to you by: The Digital Course Academy sign up now or get on the waiting list. To find out if a digital course is right for you be sure and get The Three Behind the Scenes Secrets to Digital Course Success. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: The Digital Course Academy The Three Behind the Scenes Secrets to Digital Course Success Skype Zoom Balance CFO Financial Literacy for Women Business Owners Facebook Group Balance CFO Jamie Trull Rachel Hollis Weight Loss for Busy Physicians
In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimulate sharing and traffic and get more eyes on your content. Tune in to hear these great strategies for connecting with a larger audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Creative Ways to Get More Links. [00:37] Go find stat-based blog posts in your space and create infographics. [01:54] Product-led growth; the gift that keeps on giving! [02:30] Using ScrapeBox to find available spaces on the web to get more links. [03:45] Find broken links and offer to supply the site with updated content. [04:25] Look for neglected blogs and suggest keeping it alive by publishing. [05:29] Using badges to link back to your company. [06:27] Buy up websites that have not been updated and merge content. [07:03] That’s it for today! [07:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Brian Dean Here's What We Learned About Organic Click-Through Rate Infogram ScrapeBox Ahrefs SEMrush Mixpanel Unsplash Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
You can DECIDE to be rich. Don’t believe me? That’s what our highly requested guest on this episode did. You’ve asked and we finally got her! Jen Sincero was tired of being broke. So one day she just decided to get rich. Now, it’s not *that* simple. But it did start with that “badass” decision, and what came next was a massive mindset shift that lead her to not only reaching her financial goals, but landing her You Are a Badass Books on the New York Times Bestsellers List. Can positive affirmations really help when it comes to upping your cash flow? In what ways do we need to think DIFFERENTLY about the money we could potentially make? And can you be a Badass at making money? Press play. Jen Sincero is answering those questions and more. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/jensincero/
Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch? Would you believe me if I also told you that student was an elementary school teacher? How about a mother of five? Well, friend, I’m here to tell you that Jamie Sears did just that. It all started when Jamie’s hubby listened to a podcast episode about courses and nudged his wife to have a go at creating one. Jamie resisted at first. At that point, she didn’t even have a solid course idea. What really lights me up about this story is that Jamie didn’t let uncertainty or lack of clarity stop her from taking action. She saw the possibilities a course would offer and she moved forward one step at a time. Tune and and learn all about… [05:16] The grassroots origins of how Jamie created online resources for her students, and other teachers started asking her for help [07:02] There were so many questions that Jamie felt like she should make a course about writing. Her husband recommended that she join the Digital Course Academy. [09:38] Jamie went where her students hung out, listened to their questions, and did Facebook Lives when her audience was still small. She kept showing up. [13:30] Jamie not only got huge results in Digital Course Academy, but she followed the framework and made it her own as she progressed. [15:20] Jamie’s wall of post-its and what her kids helped her see about her course [17:58] How Jamie grew her list by 7000 new subscribers during her launch (without spending a ton on ads) [24:39] Jamie’s mind-blowing pricing and results [27:15] How Jamie got testimonials before her launch was even through [51:01] Don't try to do what everyone else does just go to where your people are already at.
Mistakes are a part of life, but in my book the fewer things you have to learn the hard way, the better. When it comes to sharing my blunders while building an online business, I’m an open book. This is the stuff that I WISH someone would’ve shared with me when I was just getting started. There are a lot of mistakes that I’ve made that I’m grateful for. Mistakes that helped me learn pivotal lessons that I wouldn’t trade for the world. But lately, I’ve been reflecting on some of the big decisions that I’m making now that I wish I would have made sooner. Wanna know the 3 decisions I wish I’d made sooner in my business? I’m digging into the details on this week’s podcast episode… here are the highlights: [02:15] The first decision that I waited to make until I was making good money was to hire someone to help me manage it. Plus, I’ll tell you how Hobie and I picked an advisor to help us. [07:00] I waited way too long to grow my team to match the big vision I have. [13:45] Think about accountability and organizing how your team moves towards your goals. [15:32] I share how I had a false belief that I needed to make tons of money before I set clear boundaries or rituals in my life that would allow me to take off. Boundaries protect yourself, your sanity, and your mindset. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
What does she have that I don’t have? You ever ask yourself that while scrolling your Instagram feed? Raise your hand if you’ve ever compared yourself to someone you saw on social media! Hi, I see you there. Comparison wears us down and stomps on our gifts as if we bring absolutely nothing worthy to the table. You might be tempted to chuck your phone right out the nearest window (trust me, I’ve been there) but hold up. Not until you press play on this episode. You can redirect that instinct to compare and rewrite your inner dialog that starts up as you scroll your perfectly curated feed. Arielle Estoria is on the show to help us STOP our comparison fatigue and guide us to a healthier relationship with social media. She is one of my most favorite people to follow on this little app, for all the light and warmth and REALNESS she brings to those squares. If you’ve ever felt less-than thanks to social media, press play right now. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/arielle/
On this week’s podcast episode we’re digging into 3 powerful (and surprisingly simple) FB ad strategies designed to fuel your pre-launch fire. The pre-launch phase is that crucial 60-90 day period leading UP to your launch that can make a world of difference when it comes to increasing your reach and revenue. If you play your cards right, you’ll find out that launching doesn’t have to be hard, stressful, or time-consuming. I’m joined by the Regis to my Kathy Lee — my dear friend and our resident FB and IG ads expert, the one and only Rick Mulready. Rick’s been on the podcast before, but today he’s sharing his favorite paid traffic pre-launch tips, including: How to use FB ads even when you’re on a tight budget and why you SHOULDN’T hire out your ads right away. The power of crafting content around objections and how to do it. The strategy that ensures by the time you open the doors to your webinar, your people are READY to learn from you and hear your offer. And so much more. Make sure you have your notebook ready! [08:32] What exactly IS the pre-launch period and why it’s so important [12:22] Using video to create value and overcome objections and how best to optimize your ads [21:30] You can also use video to test target audiences. Right now the more fun and sometimes the sillier or less polished the videos are the better they do. Just make sure to have good sound and lighting. [25:16] Create a lead magnet that aligns with the launch, provides a quick win, and adds value. This builds trust and rapport. [28:13] Try for a 90-day or at least 60-day pre-launch where you are building a list of your target audience. Run ads and get people to sign up for your lead magnet before your webinar registration. You can also create a look-alike list of your target audience to run your ad to. [30:33] Why and when to use pop-up Facebook groups to create engagement and attract an audience for your launch. [38:02] How running ads consistently throughout the year will save on your launch costs [40:11] Bonus strategy: Running a quiz with ads. This gives people a quick win and it's great for segmenting people to attract your ideal audience. Have a well written quiz with a really good ad strategy to go with it. This episode is officially sponsored by Rick's program Foundations, which is about getting started with Facebook ads and Instagram ads. It's a really great program. He teaches how to create ad campaigns in both Facebook and Instagram that will build traction and get your launch or list or group off the ground. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Rick Mulready The Art of Paid Traffic Podcast #168: How to Use Quizzes + Facebook Ads to Get Quality Leads With Chanti Zakariasen Rick Mulready on Facebook Rick Mulready on Instagram @rickmulready on Twitter Foundations Free Master Class
THE REALITY OF GOING VIRAL: The true story of how we (accidentally) created viral content, grew our following, and got national press... Simply by being who we are. In case you missed it, our marriage has been on the national (and international!) stage as a post of us in swimsuits went viral. We've gained followers, saw a boost of an engagement, and grew our business all within one whirlwind week. Sound like a great gig? It was.... and wasn't. In this episode, I tell you everything you need to know about going viral. The wins, the losses (may or may not have gotten emotional reading the "mean comments" on air...), and the final outcome. Was it worth it? It was. Did it have downsides? You bet. And I'm about to fill you in on ALL of it. If you're on the quest to create viral content, this episode is for you!
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Attribution Window and why it’s important. Let’s jump into it... Links & Resources Mentioned: https://rickmulready.com/training http://rickmulready.com/accelerator
In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer. [00:44] Staying open-minded and learning continually! [01:37] The running of constant tests; the best way to improve and succeed. [02:41] Writing practice and developing the ability to compellingly communicate your ideas. [03:52] Data is way more important than any gut feeling you have! [04:33] Patience is virtue; allow time to get to your goal. [05:41] Keeping up to date with technology and where it is headed. [06:47] Do not underestimate the power of relationships! [08:01] That’s it for today! [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: 7 Habits of Highly Effective People Stephen Covey Breakthrough Advertising Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
YOU ARE READY for a digital course. Don’t believe me? I’m bringing in the mentor that started it all for ME to prove to YOU that a digital course is totally in your wheelhouse. Amy Porterfield is back by popular demand for a two-part interview breaking down the thing she does best: Digital Courses. Is a digital course on your heart but you’re not even sure if you’re ready for it? Maybe you’re new to the idea altogether… Maybe you’ve never taken a full step back to look at your own genius to consider, “Hey, maybe I could do that, too.” I know that mindset, I know that feeling of curiosity and fear. Before I even launched my email list, my inner dialog probably sounded a lot like yours. It all can feel confusing but you know who walked me through it? Amy Porterfield. And in this episode, part one of two, we will help you discover all the reasons why you’re ready for a digital course. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES:https://jennakutcherblog.com/amy-porterfield-dca-1/
Creating consistent content on a weekly basis is NOT always easy and it takes time, however, it’s a clear step that, should you commit to, will pay dividends in the success of your business. The question is: how do you make sure this weekly content gets done? You create a content plan. And I can help you with that!
If your products could speak, what stories would they tell? Ali Hynek is the CEO and founder of Nena & Co. It began with an appreciation for her Guatemalan culture and exploring the country with her mother, learning about the beautiful handwoven textiles and the people who create them. Ali is a masterful storyteller. The stories behind each piece of fabric, and every single hand of every indiginous artisan that touches her products, are beautifully communicated to the customer, creating a strong connection that have turned her pieces into cherished works of art. She stays true to her “why” and the mission to provide reliable and sustainable income opportunities for the artisans that help create her products, all while building a for-profit business with a heart. This episode is rich with clear, actionable advice for purpose-driven product-based businesses. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/alihynek/
If you’ve been around for a bit, then you know my motto is always be list building. Now, while there are all kinds of list-building strategies, there’s one that's by far the easiest way to grow your email list, and that's by offering a lead magnet. Through all of my endless list building experiments, I’ve learned how to create incredibly valuable pieces of content, like cheat sheets, guides, and mini-trainings. But do you know what kind of lead magnet is the best, hands down? A profit-driven lead magnet. Now, I know what you're thinking... "Amy, a lead magnet is something I give away for free. What the heck are you talking about when you say 'profit-driven'?" Here's the deal. Most of the time, when somebody signs up for your email list, they are just not quite ready to buy from you yet. When you create a profit-driven lead magnet, you are creating a tool that leads your new subscriber to a buying decision while also providing incredible value. With this very intentional strategy, you will be generating revenue faster than you ever thought possible! In today's episode, I talked about the three main questions you must ask yourself before you create your profit-driven lead magnet, and they are: What do you currently sell or plan to sell in the future? What does your ideal customer avatar need to understand, be aware of, or believe in order to want or need your product, program, or service? What type of lead magnet could I create that will compliment or align with the product, program, or service I currently sell or plan to sell? I love a good example that illustrates what I'm talking about and I've included the two examples of profit-driven lead magnets that I talked about on the show below. I hope those will get your creative juices flowing! Example #1: My Own Lead Magnet, "20 Smart Strategies to Rapidly Grow Your Email List" Why Example #1 Works: It inspires. It's actionable. The cheat-sheet gives the what, and my course gives the how. My ideal customer avatar and I are now in a conversation about how I can help them. Now, each week, I can continue the conversation with my ongoing weekly content. Example #2: Corinne Crabtree's Free Course, "THREE Things You Must Know to Lose Weight" Why Example #2 Works: She makes it doable. It gets people results (for free). It attracts the right audience. Corinne meets people right where they're at in their journey. Her course name is simple, clear, and to the point. Right away on the thank you page, she shares her journey in a video (and still directs her audience to check their email for more). Episode highlights: [06:49] 99% of the people who give you their email address aren't ready to buy. It’s up to you to walk them down that path. Create your lead magnet with your end goal in mind, and your end goal is to attract paying customers. [14:04] Example #1 my lead magnet for List Builder's Society (see image example below). [21:13] Make sure your lead magnet meets the customer/buyer where they are at. Profit-driven lead magnets are very intentional, specific, and sometimes only used for launches. There is a difference between a really good lead magnet and a profit-driven lead magnet. [26:44] Example #2 from Corinne Crabtree (see image example below).
This year, I promised to let you my listener’s in more. I promised to be more vulnerable. So today, I’m shaking things up a bit. I'm going to do another “week in the life,” where I'm going to take you on a journey with me throughout my entire next week. I'm going to share with you what I'm working on, what I'm focused on right now, and a lot of behind the scenes, action items, and thoughts, and anything that happens, basically, I'm going to share with you. I know it’s fun to see how other entrepreneurs navigate their week. I’m always curious about routines and how other people set up their day. We all want success and to be productive, and it’s fun to see what other people are working on, and how they choose to set up their day. So I thought you might be curious to know how I set up my day and what I focus on and how I navigate through many, many, many action items. But also, I'm going to share some thoughts and feelings along the way that come up throughout the week. I hope you enjoy this honest behind the scenes look at my week. [02:07] Sunday evening weekly preview using the Full Focus Planner. This is about what the upcoming week will look like and what did and didn't work from the previous week. Be intentional about how you structure your day. [06:25] I put down the big three things I want to get done in the upcoming week. Complete the pre launch runway, finish podcast batch 18, and review Digital Course Academy quiz, so it can go live. [07:32] Monday morning check-in. Morning walk with Scout and fiction audiobook. I also prepared for my FB Live session tomorrow. Phone call with team member. Recorded podcast adds. Hobie's love language is quality time, so I have coffee with him from 8:30 to 9:00. [13:33] Now I'm going to work on the quiz and then a team kick-off call. This is a one hour call with the entire team about what it looks like to launch digital course academy. Theme: We are master troubleshooter. [17:08] Meeting about my live event Entrepreneur Experience. Lunch and then a leadership level 10 meeting. We follow the EOS or Entrepreneur Operating System. I meet with my directors Chloe, Jen, Sylvia, and Jess, then they have level 10 meetings with their teams. Document review and studio proposal and June financials. [24:20] Monday night check-in. Wins awesome meetings. Quit putting stuff off, because it might take less time than you thought, and it clears your head. [30:36] Tuesday. Wake up around 5:00 am and working by 6:00. I do video on Tuesdays. Instagram story about launch. Facebook Live as part of DCA prelaunch. I also have a DCA affiliate Facebook Live. I don't workout on video day. I do get a blow out. [37:53] Tuesday night check-in. Dinner date with Mom. Relationships that matter most need the time, no excuses. [41:38] Wednesday is podcast batching day. I'm doing 3 podcasts today, and some interviews as I grow my team. I also share my hiring process and the book bundle that I send to new hires. [55:07] Wednesday evening. The Peloton Tread came today. There are so many cool workouts. Interesting energy in interviews. We are hiring a dream team. [01:06:26] Thursday morning. Reviewing the quiz email sequence. Taking Scout for a walk. Workout on Tread. Podcast interview. Momentum meeting. Second batch of three podcasts. I'm going to end the day with acupuncture. [01:10:41] Thursday evening. I'm back from acupuncture. The Peloton Tread was amazing. When I make mistakes that create stress, I know it's time to fix the system. [01:15:44] Friday morning. Call at 7:00 am with weight-loss coach. Today, I'm recording the outcome videos for the DCA quiz. Then I fly to Portland, Oregon. [01:20:25] Friday evening. I'm in Portland at The Hoxton. I'm here working on my online event presentations with my friend Mike Pacchione. [01:25:50] Saturday morning. Meet with Mike to work on presentation content. Going shopping for golf clothes for Hobie. [01:30:14] Saturday night, and I'm at the airport. I had a full day, and I'm looking forward to getting home. I hope you enjoyed the week with me. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Full Focus Planner Amy Porterfield on Instagram Asana Slack Digital Course Academy Where the Crawdads Sing Rocket Fuel Traction The Entrepreneur Experience Model Meals Peloton Tread James Wedmore The Marvelous Mrs. Maisel Powerful: Building a Culture of Freedom and Responsibility What the Heck is EOS Free to Focus Building a StoryBrand Radical Candor The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues Overcoming the Five Dysfunctions of a Team: A Field Guide for Leaders, Managers, and Facilitators Do the Work Ask. Positioning DotCom Secrets: The Underground Playbook for Growing Your Company Online Kolbe RightFit™ How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull Corinne Crabtree The Life Coach School The Hoxton Mike Pacchione
Have you ever thought about being an author? Have you ever wondered what process to follow? I am talking with my friend, Brian Dixon, about the 6 steps to take to go from being a writer to an author. He not only has a fascinating story but also amazing advice on everything from how to best use your time to mending broken relationships. We are also talking about his new book, Start With Your People. It will remind you relationships are key and knowing, loving, and serving your people is where it all begins.
Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.” I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago. What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do! As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win… What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take action and start testing, because Facebook and Instagram ads really aren’t “hard!” Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: The right mindset you need to have and approach you’ll need to have in order to get the most out of your Facebook and Instagram campaigns The importance of doing the upfront work, then following the steps in order, in an “algorithm friendly” way What getting clear on your end goal will allow you to do, and a case study of a student of mine who effectively implemented her ads strategy this way Why you’ll need to understand your target audience, and sub-audiences, and how to begin speaking with them How to find your target audience on Facebook and the tools I recommend to do it Specific questions you can begin to ask yourself that will set your campaigns up for success A walkthrough of the campaign set ups, and what to consider in terms of objective, optimization, budget and more A simple trick that you can use for your messaging (even if you “suck” at writing copy)! It’s hard to do, but why in most case you need to leave your ads alone for the first 3 to 5 days…
In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature. As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives. IN THIS EPISODE YOU’LL LEARN: What mistakes Nehal was making in his CBO campaigns and how he found success by testing the number of ad sets Why Nehal uses a $1,000 budget to scale fast when a campaign does well and pause quickly when it doesn’t How to target: Start with open targeting, move to interests with 10M+ and interest with 20M+, then lookalike audiences that are 10% of your highest intent audience How Nehal turns off CBO campaigns and overcomes the effect it has on other ad sets LINKS AND RESOURCES MENTIONED IN THIS EPISODE: About Campaign Budget Optimization About Dynamic Creative Ad Pros Amplifii Nehal on LinkedIn Episode 172: How to Make Chatbots Work for Your Business Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
BAD ADVICE: Don’t even THINK about launching until you have [insert arbitrary number here] subscribers on your email list. GREAT ADVICE: There is no minimum number. You can have a successful launch with a small list. You just need a strategy. Tarzan Kay is here to help. She argues that you don’t need a BIG email list, you need a mindset shift and a new approach that will turn your list, at any size, into a money-maker. It’s not a one-and-done process, but a launch of any kind is the most crucial phase of the whole process and believe me, it’s worth the mental energy and effort you’ll put into it. Tarzan Kay has worked with Amy Porterfield, Marie Forleo, and so many other massive names in the online space… And she’s here for YOU. If you’re feeling burned out from creating your offer and need some guidance on how to launch it successfully with your small but mighty list, don’t wait to press play. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tarzan/
I’m going to share what I would have done differently were I starting from scratch today. Now, this is not only for those newbies out there. There are many foundational principles that even the most seasoned entrepreneur can learn from to ensure you are a building a business that is sustainable. I know I’m still learning as I go along, so I hope today’s episode will help you wherever you are in your business journey.
In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results. [01:10] A summary of the key findings of this study. [01:29] Why it's a 'winner take all' situation with search results . [02:57] The success rates of titles containing questions. [03:35] Keyword usage in titles and the resulting bump in click through rates. [04:48] The subtractive effect of including power words in your titles. [05:50] Evoking curiosity can make a big difference to your CTR. [06:10] There you have it! [06:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Backlinko ClickFlow Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers?
To explore how to create compelling Instagram Stories for business, I interview Alex Beadon, an Instagram Stories expert who specializes in helping people use Instagram for business.
More about Alex Beadon: alexbeadon.com
Show notes: socialmediaexaminer.com/369
Review the show: socialmediaexaminer.com/apple
Sponsored by: FBSummit.info
One of the biggest mistakes that people make when networking is thinking that it’s just about running around the room collecting as many business cards as possible.
Collecting cards in a networking event is not networking. Networking is about having conversations with people and making good enough connections that you can actually follow up with people.
Over the years, Dr. Misner has received many business cards. The ones he keeps fall into three categories:
* People he needs to follow up with.* People who have promised to follow up with him.* People in an industry he thinks he may need to have a contact in someday.
Those are the people whose contact information goes into Outlook so he can follow up by email.
If you don’t make a meaningful connection, you might as well still be cold calling, no matter how many business cards you collect.
This episode is sponsored by Ivan’s Inner Circle. Become a founding member today!
Complete Transcript of Episode 626
Hello everybody and welcome back to The Official BNI Podcast. I’m Priscilla Rice and I’m coming to you fro Live Oak Recording Studio in Berkeley, CA. I’m joined on the phone today by the Founder and Chief Visionary Officer of BNI, Dr. Ivan Misner.
Hello, Ivan! How are you and where are you?
I am in Minneapolis, MN this week doing a BNI event and I’m doing a keynote presentation to a private organization that is made up of mostly bankers. So I’ll be talking to them about networking. I don’t know if you know this, Priscilla, but I do keynotes for private organizations quite often throughout the year.
That’s great! Well, tell us about this, Ivan. I am sure that you collect a lot of business cards, so what is this topic about?
It’s about the fact that it’s not just about collecting cards. I think one of the biggest mistakes that people make when networking is thinking that it’s just about running around the room collecting as many business cards as possible. I found that many times that people who do this often don’t really like networking or don’t really kenos how to network but they know they have to do it and they think the best way to do it is just collect business cards. I tried telling people like that in particular, that’s not networking. That’s basically face to face cold calling or worse yet, it’s simply card collecting. You’re basically a card dealing collecting cards.
Years ago I ran into a couple of business partners that make a competition of collecting cards at a networking event- I think i may have mentioned this in a podcast in the past, but the person that collected the least number of cards had to buy the other partner dinner that’s week. They were really proud of this networking strategy. They seriously bragged about it to me! I tried to tell them that this is really not a good networking strategy at all, but I don’t think they every got it. So unfortunately, I still find myself running into people who think that this is a great approach to networking effectively. So my co-author of Networking Like A Pro, Brian Hilliard, has given me the solution to dealing with people who believe this. Here’s what it is; Brian has a dog who’s name is Barley- a 55 pound Shiba Inu,
Are you fired up and ready to take your ecommerce business to the next level of growth? What areas do you need to focus on to accelerate growth in your business? If you need a little push to get the momentum going - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower, the value of testing things as you go, and much more. You’ll want to have pen and paper for this informative episode! Connect with people! Do you have a group of people that you love to connect with? When was the last time you spent meaningful time with the people who matter most in your life? Too often, business leaders can get so focused on their business that they fail to develop and strengthen their relationships. Don’t let that happen to you! Remember that the best asset you have is your ability to connect with other people - hone that skill. To learn more about the value of connecting with people, make sure to listen to this episode of The Amazing Seller! Test as you go How do you know that a certain strategy or method will work in your business? You can learn from the experience of other business leaders who have gone before you or you can learn and test as you go. Some leaders like to soak up as much wisdom from other leaders as they can, and others just want to go the personal experience route. Scott encourages a healthy hybrid of both methods - learn from others and learn by taking risks. Hear Scott expand on this topic and more by tuning in to this episode of The Amazing Seller! Keep delivering value Let’s face it - no one likes to feel like someone pulled the wool over their eyes. One of the worst feelings you can get is when you realize that someone just sees you as a means to their end. Don’t treat your followers like that! Scott teaches TAS followers to focus on delivering value and establishing a personal connection with your customers. If you show that you care about people and you want to make a positive impact - people will notice! What are you waiting for? Put in the work and watch your business thrive! Hear more helpful insights like this one from Scott by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Why your feedback matters and Scott’s thought of the week. [7:45] Question: How should I launch to my email list I’ve built? [13:00] Make sure to test things as you go! [17:20] Scott’s answer to Chris’ question. [22:00] Don’t let your foot off of the gas - keep delivering value! [24:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/story
I’m so excited to share this digital course success story with you today. Lauren Kilgore, a wreath maker extraordinaire and accidental Etsy marketing superstar, turned her part-time hobby into $35k in revenue. Unbelievable, right?! Here’s the reason I’m sharing this with you today. We are all good at something that we could teach others how to do. For Lauren, it was selling her crafts on Etsy. If there is something you’re good at, something that people consistently come to you asking for help with, guess what? You might just be able to create a course around it. You don’t need to have it all figured out. Lauren is proof of that. Tune in to this special bonus episode and find out exactly how a part-time wreath making mama went from making a bit of extra cash with a fun hobby to getting 93 students into her digital course and over five figures in revenue. Ready to create your own Digital Course success story? Learn how to build, launch and grow a thriving Digital Course business without hiring a big team, the constant overwhelm or the momentum crushing question, "What the heck do I do next?" Click here to save your seat in my free masterclass, The 3 Behind-the-Scenes Secrets to Digital Course Success!
The FIRST online course I ever paid for back in 2015 and the crazy thing that happened next… ya ready? Before all of *this* I was just a wedding photographer, trading time for money, being a weekend warrior, with hardly anyone on my email list trying to figure out how to be happy, how to create a business that could run while I rested, and how to be successful working for myself in my PJs. And then I threw my credit card at the course after sitting in on a webinar and I committed myself fully to the program. Now, I’m really proud of the fact that I’m one of the success stories... my business flourished because of this mentor’s teachings, and we’re now we’re great pals to boot. In today’s episode, I’ll walk you through how one course changed things for me and how I approach taking online courses so I get results every single time. I’ll share how I went from an eager student starting at the bottom to one of the greatest success stories of all time for a mentor who turned into a dear friend. Press play right now. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/firstcourse/
Are you cut out for this? Could truly be successful doing what you love? I approach my business, and this podcast with an abundance mindset -- there’s enough to go around for me and for you. And there’s one thing I know for sure: It doesn’t matter if I give you every step laid out in an easy to follow roadmap… Because there are a few key factors that come from deep inside us, things you already possess as an individual that will determine if you’ll be successful. Today I’m walking you through five things that will determine if you’ll be successful… The five intrinsic factors that will lead you to reaching that big God dream on your heart. Use this episode as a gut check: Am I in this for real? We’re talking alllll about success today. All external factors aside, will you be successful? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/successful/
Today’s guest knows a thing or two about managing teams and projects. Theresa Loe is a team building and leadership coach for digital entrepreneurs. She started out as the co-executive TV producer for the top organic gardening series on PBS. She really had to hone her ninja project skills for this role.
Are you lonely? Making and maintaining friendships as an adult can be HARD. My friends aren't just a group of ladies to grab a glass of wine and gossip with -- these women are the people who know my soul, want to hear about my heartaches, and ignite some of the deepest belly laughter and go-get-em inspiration ever. But finding friends, building these life-giving relationships that fill me up instead of wearing me down? THAT IS HARD. Making friends as an adult is not easy. Can you relate? If you've been feeling like there's a hole in your relationships and like you need a friend, this is for you. We’re talking about making new friends, sustaining old ones, and all the reasons why your circle matters. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/lonely/
Let’s be honest here. Writing copy can be hard, but it’s an important almost mandatory skill for new business people just starting out. In fact, I wrote all of my own copy my first few years of business, and I suggest that you do the same. Become a student of copywriting. Today, I’m talking about a technique that will resonate with your ideal avatar.
If you want to be seen as a go to guide, you have to be incredibly clear about what you are known for. Today, I’m giving you five specific ways to get clear on what you are known for. I’m also going to share three examples of life coaches that have carved out specific niches that they are known for that sets them apart in a crowded space.
GUESS: 58% of humans do THIS first thing in the morning. If you’re one of the 42-percent who probably use the bathroom first thing, good for you. Because the majority of the population is laying in bed, holding it, while they CHECK THEIR EMAIL. People want to see what they missed and email is a direct tie to whatever they’ve got going on in their world. Email marketing is my favorite topic, and I want you to appreciate the possibilities your list holds. This isn’t a list-building lecture though… I’ll teach you how to write copy that will make your subscribers know, like and trust you. By the end of it, you’ll learn my secret formulas to writing catchy subject lines and captivating copy your people will actually read. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/engage/
Imposter syndrome is feeling out of place in the scenes you’ve dreamed up for yourself. It’s reaching that big goal and looking around thinking, “I don’t belong here, someone is going to call me out, I’m not supposed to be here.” Imposter syndrome plagues even the most accomplished, successful people because it has nothing to do with our qualifications or experience. Imposter syndrome attacks your confidence and changes your inner dialog, and it can impact your productivity, big time. Imposter Syndrome is psychological, and I’m not a psychologist… However, I muscled through the feelings of “not good enough” and “who do I think I am?” so I want to share with you my own personal experiences, how I tackled my own imposter syndrome, and mix that with careful research from some trusted sources. I want you to have the tools you need to push away that nagging self-doubt and do the big things you were born to do. At the very least, this will be a jumping off point for you to recognize your Imposter Syndrome and begin working through it to claim your title and place in the world with pride. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/impostersyndrome/
I recently sat down with Marie Forleo to talk about her book and I picked out topics that I thought would be especially helpful for you to hear. Marie held nothing back and shared some gems that I know you're going to love. This episode will have you feeling like everything really is figureoutable.
I get so many questions about LinkedIn. You’ve been asking how to use it for your audience, for list building, and what’s working right now. I decided to bring in the big guns and invite world-renowned LinkedIn expert Viveka von Rosen on the show. I’m so glad to have her here today to talk about what is currently working on LinkedIn, strategies for B2C clients, what is coming up with video and LinkedIn Live, and so much more.
In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hear how you can boost your sales with the number one leveraging tool at your disposal. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Pick the Ideal Price. [00:55] A customized pricing model for high-end products and services. [01:15] Using a pricing calculator to pitch your business at the right level. [02:32] Starting from the foundation of value and how to have these conversations. [03:24] Adjusting your price as your services or products grow and evolve. [03:46] Existing services and products can diminish in value over time. [04:15] Avoiding under-pricing your business and the appearance of trust. [06:03] There you have it! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: CrazyEgg Product Habits ProfitWell Pricing Creativity Diamond Foundry Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel
In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Advanced SEO To-do List for 2020. [00:34] What does advanced SEO mean? [01:15] Using the FAQ schema smartly to occupy more real estate. [02:06] Speed is an important factor, load your HTML from CDN's! [03:22] Infographics, data-driven posts and product led growth. [04:02] Focus on your brand; Google looks at how many people are searching. [05:40] Power pages and making your landing pages as comprehensive as possible. [06:32] Assess similar, existent content and update and add to that. [07:22] Optimizing titles and descriptions to increase click-through rates. [07:52] Translation and transcription, expanding beyond English. [09:09] That’s it for today! [09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WordPress YoastSEO Eric Smidt General Motors BMW MobileMonkey ManyChat Backlinko Google Search Console ClickFlow Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Hobie puts fires out for a living, but he also helps me put fires out in my business. If it weren’t for his emotional support, I can’t say I’d be where I am today. He’s my biggest cheerleader, my biggest supporter, and he picks me up when I’m down.
Marketing to the Entitled Consumer by Dave Frankland Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-entitled-consumer-dave-frankland TODAY'S CONSUMERS WANT EVERYTHING. YOU SHOULD GIVE IT TO THEM. Marketers face a paradox. Consumers expect your brand to know everything about them-who they are, what they want, and why-and to deliver it at the exact moment they need it. But ad saturation and inbox clutter make them resent everything marketers do. In this environment, traditional approaches just won't cut it. Marketing to these entitled consumers demands a new strategy: consumer-first marketing. And this book, featuring a foreword by NFL Hall of Famer Steve Young, is the first to lay out how to do it. Based on focus groups and surveys with 7,000 consumers, combined with the authors' experience with hundreds of brands, Marketing to the Entitled Consumer shows you everything you need to apply consumer-first marketing in your organization. You'll learn which data to collect-from purchase histories to pollen counts-and how to deploy it consistently across online, mobile, and real-world channels. You'll see how to build consumer connections that cut through the clutter with the three Rs: reciprocal value, relevance, and respectful empathy. You'll even get a roadmap on how to win over your fellow marketers and the rest of your company. Read the book that the legendary marketing thinker Don Peppers called "a warning shot across the bow of traditional marketing." Then get to work. Your entitled consumers are ready for a new approach...are you?
Today I'm thrilled to have Kevin Rutherford on the show. Kevin is the CEO of Nuun life, a company that sells hydration tablets that turn water into a Gatorade like drink with very few carbs.
Nuun is a product that I personally use every single day to stay hydrated and feel productive. And today, we'll learn how Kevin has grown Nuun into a behemoth of a company.
Enjoy the show!
Often the reason we’re not seeing major results in our businesses is because we don’t know the steps we should be taking to get to the next point. If we want to maximize our success, we need to use methods that pay attention to multiple areas. Why is culture such an important element of our businesses? How should we approach lead generation and conversion in order to maximize our success? On this episode, we learn how the CLASS method can take us from 70 deals a year to 700 a year.
Takeaways + Tactics
* Invest in your team and create a great company culture. By helping our agents on their journeys, we can retain top talent and get more business.
* Find a CRM that works, and don’t focus on cost. While top CRMs like Boomtown may be more expensive, the results we’ll see are definitely worth it.
* When converting leads, treat them all the same way. Conversion doesn’t apply to internet leads any more than it does to prospecting or sphere leads.
At the start of the episode, we heard about the importance of mindset and why success in real estate is dependent on a passion for serving not only our clients, but our agents. We then discussed why we need to be willing to put ourselves in uncomfortable situations if we want to see great results.
We also learned:
Why team leaders are responsible for holding agents accountable
Which systems we can use for follow-ups with leads
The strategies we can implement to serve our agents
To take our businesses to the next level, we need to have methods in place to help us. This method should include instilling the best company culture for our needs- something that reflects us as team leaders. We also need to be willing to invest- whether in our businesses, our lead generation and conversion processes or in our agents themselves. Investment is crucial for success.
Instagram is my favorite tool to connect and engage with people, it’s my first handshake with thousands of potential new customers, and it allows me to share my story and leave my legacy one square at a time. Instagram is one of the MOST covered topics on Goal Digger and the top 10 list of our episodes is always dominated by the IG shows. This episode of Goal Digger is like the Holy Grail of Instagram. A compilation of all the BEST Instagram advice ever shared on Goal Digger. My top tips and tricks, plus expert advice from guests like Kathleen Barnes of Carrie Bradshaw Lied, Puno of PeopleMap, and Jenni Radosevich of iSpy DIY, all in one place. Instagram is always changing, so I’ve even got some NEW tips from Christy Laurence, creator of the Instagram scheduling tool PLANN that we use on Team Jenna Kutcher. From growing engagement to the secret behind my most liked posts and a cautionary word about Instagram pods… This episode has it all. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bestofinstagram/
Relationship Status: It’s Complicated I’m talking about my relationship with money. Ever wonder how the heck you find stability as an entrepreneur when it comes to getting paid? Yeah, no one ever taught you that, right? My complicated relationship with money is still evolving, but as I figure it all out, I want to continue to dialog on the podcast about getting paid as an entrepreneur. In this episode, I’m diving into how your values guide your salary strategy, what different pay structures look like in the business owner world, and what steps you can take right now to make the most of the income you’re pulling with your business. Press play. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/paycheck/
Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?
To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20.
More about Paul Roetzer: marketingaiinstitute.com
Show notes: socialmediaexaminer.com/370
Review the show: socialmediaexaminer.com/apple
Sponsored by: FBSummit.info
One of the best ways to sell your product is to get out there and tell people about it. This isn’t always easy! After this episode, you’re going to be armed with strategies to confidently talk about your product like a pro. After an exhausting launch, I found myself mindlessly flipping through channels and stumbled upon an infomercial for Bye Bye Foundation with IT Cosmetics founder Jamie Lima. This is a woman who knows how to SELL her product to the tune of millions and millions of dollars. I noticed that Jamie talks about her product in a very specific way. The words she was using… the way she repeats herself… it was like magic! She was seamlessly talking about her product the way I’d like to talk about my own programs while on webinars and Facebook Lives. I began studying her work and really paying attention. I discovered that she has very specific strategies for talking about her product, so I broke those down for you in this episode. I also give you some tips and tricks to apply Jamie’s expert strategies when talkinb about your own products. Grab your free cheat sheet here! The Seven Secrets for Talking About Your Product Like a Pro: [06:51] Solidify your verbal tagline. A verbal tagline is something that you say over and over again. Create an inspirational or motivational tagline that talks about your product. [10:34] Tell what it is. You’ve got to be clear on exactly what it is you’re selling. It may seem obvious to you, but it may not be to your potential customer. You want to highlight what is most important about your product, program or service through the use of very concise phrases or words. [13:58] Tell what it's not. You just need one or two sentences of what your product is not. Find one or two things that you know your audience doesn't want because that allows you to then move into what it IS in an inspirational way. This contrast can be very powerful. [16:08] Tell why it's unique. There are likely multiple ways your product, program or service is unique, but it’s important to highlight ONE specific way it’s very unique to set you apart from your competition. [20:37] Identify a few core themes. Come up with verbal themes. Jamie uses the words “different” and “deserve” a lot as her theme words. A theme word I use when I talk about my programs is “doable”. It’s important to have some themes that are constant when talking about your product, program or service. [26:09] Future pace with an intentional one-liner. Future pacing by beginning a sentence with “Imagine…” will help your potential customer look at what’s possible, or what’s ahead for them. You want them to get excited and future pacing will help them to envision a better future for themselves if they purchase your product, program or service. [28:23] Choose testimonials that speak to all of the above. When getting testimonials from your customers, make sure to ask the right questions to get authentic answers that talk about your product in a way that mirrors how you talk about your product. I've created a cheat sheet that will walk you through these seven secrets in detail but will also prompt you to create each of these snippets on your own so that you have them when you go into your next promotion. Grab the cheat sheet here! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Jamie Lima IT Cosmetics Blue Ocean Strategy
In this episode, my friend Marie Forleo (entrepreneur extraordinaire) and I are going to share the seven biggest fears that we have personally struggled with and overcome. Our intention is to pull back the curtain to show that some of the very things you may be experiencing now may be obstacles, but they are not insurmountable.
You can have a successful launch with a list of 750 subscribers. My guest today is someone who did just that. Tarzan Kay is going to walk us through three successful launches that she had with a considerably smaller list.
Welcome back to another episode! Today I'm talking with one of my Powerhouse Mastermind clients, Olga! She definitely had some hesitations throughout the program and questioned what would work for her but she always comes around to implementing things in her business. We are diving into the choices she has made and how everything she does is a choice. There are so many people I want to help but they are never willing to take action and Olga is the complete opposite!
We explore Instagram scheduling and messaging tools with special guest, Alex Beadon. | Learn more about Alex Beadon: alexbeadon.com | Find show notes: socialmediaexaminer.com/new-instagram-scheduling-and-messaging-tools-what-marketers-need-to-know?&utm_medium=smmt-podcast-description | Check out Social Media Marketing World 2020: socialmediaexaminer.com/smmworld/?utm_source=smm-talk-show&utm_medium=smm-talk-show-crowdcast&utm_campaign=world20-smm-talk-show-crowdcast-bio
There are riches in the niches. Have you heard that before? It means the better you know your ideal customer and audience, and can fine tune your offer to meet their needs, the BIGGER you can make it in your own little sliver of the market. Some entrepreneurs are so gifted at niching down that they actually invent and pioneer a market for something no one even knew they needed… Today’s guest falls into that category. Christine Lucas is doing BIG things on Etsy as the creator of Lula Flora, the company that pioneered the mini piñata party favor trend! She carved out a niche in the party decoration market in 2014 and quickly climbed to the top 1% of Etsy sellers, averaging over a quarter million dollars in sales the last couple of years. Christine shares about finding her niche, about growing within it, about the Etsy selling experience, how she grew with a product so highly specific, and her advice for others excited about the idea of selling their products on Etsy. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/etsysecrets/
Today we’re sharing the 5 Facebook plays working best for Molly right now. These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays. IN THIS EPISODE YOU’LL LEARN: Play #1: Direct To Product Page used on specific avatars that are ready to purchase Play #2: Presell Articles, used for cold traffic to build up the desire for the product Play #3: Direct to Lead Magnet, used to capture lead’s information Play #4: Direct to Free Video Series, to convert cold leads into subscribers Play #5: Dynamic Product Ads, for cold and warm traffic LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Inside Molly’s Paid Traffic Playbook: 5 Facebook ‘Plays’ to Make More Profit DIY Gift Kits Ad Library Panda Planner Ad Library 5 Makeup Tips For Older Women Which Type Of Course Should I Create For My Business? Quiz Free Swipe File: 147 Facebook Ads From Top 25 Brands Free 5-Part Facebook Ads Mini-Class Train My Traffic Person Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are Joint Webinars Worth It? [00:35] The basic premise for a joint webinar. [00:58] The answer to the question depends on audience overlap. [01:29] Avoiding uneven exchanges and dangerous privacy concerns. [03:45] Hosting a summit; pre-recorded online conferences. [04:50] Why featuring on someone else's summit can be fruitless. [06:21] That’s it for today! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: MobileMonkey Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
I wanted to bring on Gina Onativia, a content and course expert who is in the trenches every day with her clients, building their courses. Gina has a super practical post-it exercise she’s created to help her clients figure out some pre-details before diving into course creation. I think of her process as kind of like a “prelude” to my own...and I think you’ll find it extremely helpful in your own course creation process.
Work smarter, not harder. How many times have you heard that in your life? That’s the goal, but it’s not always the starting point. It can take years to get your business to a place where it’s running itself, you’re making money while you sleep, and you’re not burning the midnight oil every. single. night. I love sharing my own strategies on this show for efficient workflows and staying productive, but today with my guest, we’re looking at the science and data behind it all. What are the proven methods to being more productive while actually doing less? And get this… the productivity hack relating to our menstrual cycle that actually BLEW MY MIND. Kate Northrup teaches data-driven and soul-driven time and energy management practices that result in saving time, making more money, and experiencing less stress. Check, check and check, right? She’s an author, an educator, a speaker, and today she’s on Goal Digger. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katenorthrup/
Some days you feel totally in your groove, creating absolute magic and checking things off your Big Three to-do list without hesitation. Other days you move slower and can’t seem to get out of your own way, no matter what tasks are piling up on your plate, and your inner mean girl makes you feel totally awful about it, too. What if you could predict those days? What if you could pinpoint when you’d be in the best mental state to work creatively or when you’ll be totally in the zone, sharp, and focused? Would you even believe me if I told you… You can? Today’s guest, Claire Baker, is a life coach… More specifically, a PERIOD coach. Claire teaches women how to live in sync with their menstrual cycle. She’ll walk us through a broader understanding of the seasons of our cycle, and then we’ll do a deep dive into working with these seasons and understanding how they impact our every day. I could’ve talked to Claire all. day. long. If you’re ready to understand your body even better, don’t wait to tune into this episode. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/claire/
There are two kinds of people in this world: Those who open their bank app on their phone without a single worry or anxiety, and those two squirm and cringe just thinking about it, or maybe even pretend the app isn’t there. Nearly 1 in 3 women in our country are discouraged about their finances with over 68% feeling overwhelmed by debt. But it doesn’t have to be that way. I am thrilled to welcome Tiffany Aliche, AKA The Budgetnista, to the podcast. We’re talking about the types of debt, how to get out of it from ANY starting point, when to invest in your business, and simple strategies to contribute to your savings that won’t leave you feeling cash strapped at the end of the month. She’s so much fun to talk to… I laughed and learned and now it’s your turn. Press play right now. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tiffany/
The one change I made that lead to major Instagram growth? Posting photos of ME. And ever since I started sharing more of ME on my Instagram feed, I’m asked who takes my photos. People wonder if I hire a photographer or go to a fancy studio every time I need a new shot for my feed. I don’t and you don’t have to either. All you need is this episode and the willingness to try something that might feel a little uncomfortable at first. I’m a photographer, and I know how to get the best shots of other people, but I’ve also adapted some of those same techniques to take photos of myself, and not just an iPhone selfie as arms-length away. And because you might be looking for advice on posing and feeling natural when someone else is taking a photo of you, I'm serving up some of my favorite tips for when you DO hire a photographer to get the shot (or bribe your husband or partner to do the job!) These are my tips to feel confident taking photos of yourself and getting shots you can’t wait to share in your feed. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/betterphotos/
My business mantras include -- One: Done is better than perfect. Two: Nothing is urgent. And Three: Don’t build your business on a platform you can’t control. I can’t tell you how many DMs I get every time Facebook or Instagram does down, hundreds of panicked people wondering how they’ll get their message heard if they can’t post to Instagram that day. You know I like to show up on Instagram and it’s always been a great way to connect and communicate with my audience and ideal customers, but there’s something I’ve learned and I am so passionate about it, I’ll never stop sharing the importance of it: You need an email list. When Instagram goes down -- No sweat. I can still reach my audience, and even more directly, with my email list. Instagram is the handshake, but email closes the deal. Today I’m working with one of my students, Natasha Smith, for a coaching session all about email lists. She’s a little apprehensive about building her list, she doesn’t want to sound sales-y and she’s not entirely sure what would convert best for her business. Class is in session! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/emailcoaching/
Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos?
To explore how to create videos that sell, I interview Owen Video on the Social Media Marketing Podcast. Owen is the founder of The Video Marketing School, an online learning center for video marketing training.
More about Owen Video: thevideomarketingschool.com
Show notes: socialmediaexaminer.com/368
Review the show: socialmediaexaminer.com/apple
Sponsored by: FBSummit.info
Hey there, Michael Stelzner coming to you with an important bonus episode.
I want to talk about some important new research that was just released.
Here’s what we’ll cover: The decline of Facebook for marketing, use of live video, Messenger bots, Instagram, and YouTube.
Check out the report at https://www.socialmediaexaminer.com/report2019/
Recently I was very convicted about something I have said many times to my kids. I have often asked them to "be easy." But the Holy Spirit showed me there is something better than being easy—instead, I should say be obedient and be holy. As an easy adult who was an easy child, I am realizing that being easy has led to being a people-pleaser. My conviction is that we are called to be holy, which may look like standing up or speaking out! Where this week do you need to be holy instead of being easy?
In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to hear all about the simple steps you can take to get your website off to a flying start. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Essential SEO To-do List for Brand New Websites. [00:38] First up, clean URL structures from the beginning. [01:20] Using the most highly reviewed CMS plugins. [01:56] Regular content creation in order to rank higher. [02:13] Building relationships with people, guest blogging and offering other value adds. [03:12] Going beyond text-based content and Google. [04:00] Local SEO and occupying more real estate on the search page. [04:24] Getting the basics right; analytics and helpful information provided by Google. [04:46] That’s it for today! [04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WordPress SquareSpace Wix YouTube Alexa Jetson AI Webmaster Tools Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster. [00:40] More about these new features on Spotify. [01:10] The difference between 'streams', 'starts', and listener and follower counts. [02:12] Should be extend the format length of podcast? [02:22] Podcast data and stats can be really misleading! [02:55] The demographic stats for our show compared with our YouTube channels. [03:21] Who else our listeners are tuning into! [03:39] That’s it for today! [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Spotify Drake The Chainsmokers Ed Sheeran Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
I have never sat up to the mic with a male guest. Until today. I’m ending the all-female streak in this bonus episode because I know this guest brings with him a truly transformational message and a reputation in the world of business that precedes him. Today I welcome Tony Robbins to The Goal Digger Podcast. Tony Robbins is an entrepreneur, a best-selling author and philanthropist, and the number one Life and Business Strategist in the country. More than 50 million people have enjoyed the warmth, humor, and transformational power of Tony’s business and personal development events, webinars, and one-on-one coaching. Tony helps people live a healthier, wealthier, more fulfilling, passionate and purposeful life, and close the gap between where they are and where they want to be. I’m talking to Tony about how we, as women, can step up to the plate, the 5 steps needed to really make change, why sometimes it takes investing in ourselves to truly transform. His closing call out to ladies gave me goosebumps. Listen in on our conversation. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/tonyrobbins/
Is blogging dead? A woman in my mastermind asked me the question at my mastermind retreat last fall. It wasn’t the first time, and over the years I tend to hear this question more and more. As a girl who started this entire business simply by launching a free Wordpress blog over eight years ago, it’s safe to say that I’m kind of hooked on blogging, and I get a little defensive over it because it was my baby for all of these years. Have you questioned if blogging is even relevant anymore? Or are you just starting a business and wondering if starting a blog is where your focus should be? You’re not alone in wondering. Today I am sharing why blogging can have a place in your business and why it should be a priority. I’ll walk you through how to get started, how to actually make money blogging, and what goes into writing the perfect blog post that will benefit your business for years to come. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/whyblog/
Have you ever wanted to get to a certain goal, but it just takes so long that you are ready to give up? And meanwhile, it seems like all those around you are just flying achieving goals left and right. I have been trying to reach 1 million downloads on this podcast for 2.5 years! Six months ago I didn't think it would happen, so I doubled down my efforts and look where I am now! We made it! I want you to find the enCOURAGEment to keep going. You have no idea how close you are to a break though!
Entreleadership was one of the best events I’ve attended. It blew my mind. It was all about being a better leader, and I’m going to share my biggest takeaways, so that you can learn from them and apply them to your business right away.
Any Oprah fans out there? If you are a diehard Oprah fan like me, then you probably watched Season 25 of Oprah Behind the Scenes, and you probably remember Executive Producer Sheri Salata. She was also co-president of Harpo studios and OWN. I remember watching a scene from that special that showed Sheri waking up in the morning with her bulldogs getting ready to go to the Oprah show, and I thought how does she do it all? It turns out Sheri has a fascinating story. She had reached the heights of her business career when she decided to reinvent herself and find more balance in her life. She woke up and realized that a career of her dreams wasn’t enough. She set out to reinvent herself with a job and life that are one and live her life to the fullest. If you have ever felt stuck or in a rut, you will love Sheri’s story of reinvention and using happy as a compass. Sheri is the author of The Beautiful No, the owner of The Pillar Life, and co-host of The Sheri + Nancy Show. This is a powerful episode as Sheri shares her wit and wisdom in a way that only a true storyteller like Sheri can. [08:16] Sheri shares what her life was like as executive producer for Oprah before day one of life after Oprah. [11:13] Sheri had a great story for her book. She started in an entry level position for Oprah at the age of 35. This was the 3rd or 4th time she started over, and she reinvented herself again at age 56. [13:58] You don't know your in a rut until you're out of it. Forcing yourself to jump the track and breathe new air makes life more interesting. [16:28] Sheri had a dream come true career but not a dream come true life. She had to do a serious reckoning with the tenderness of hearts to get to the core of the kind of life she dreamed of. [19:44] At a Shamanic ceremony in the desert, Sheri learned that to start with a fresh page you have to let go and clear the slate. [24:05] Sheri and Nancy built a business around living and doing things for a better life and then reporting back about it. [28:01] Sheri switched her story about working out. She is a storyteller, so she told herself a new story that inspired her using words like power, flexibility, renewal, and recovery. [30:55] Awareness is everything. How not to make misery your compass. When happiness is your compass, you are keenly aware of what feels good. These are clues that your destination is lovely and wonderful. [36:58] The amazing story of how Sheri landed her job at Oprah. You don't want to miss this story! It's also the basis for the title of her book The Beautiful No. This episode is brought to you by LinkedIn: LinkedIn is the perfect platform to market your business. Marketing your business is all about reaching the right audience at the right time and connecting with them when your message resonates the most. So, if you want to target your customers where they're engaging everyday and when they're ready to make a decision, I want you to consider LinkedIn. In fact, four out of five customers who are on LinkedIn are decision makers at their companies. You can see some incredible traction with your LinkedIn ads. If you want to redeem a free $100 dollar LinkedIn ad credit and launch your first campaign on LinkedIn go to LinkedIn.com/Amy. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Season 25: Oprah Behind The Scenes The Beautiful No: And Other Tales of Trial, Transcendence, and Transformation The Sheri + Nancy Show $100 LinkedIn Ad Credit Jennifer Rudolph Walsh on LinkedIn Karen Rinaldi EP 85 We’re Going Keto-Green™ The Pillar Life
I’m often asked if the strategies used for online marketing can be translated to the local business. Maybe you have a hair salon, a dance studio, a wine shop, a real estate agency, a pet grooming business… The question is, how can we take the information I talk about list building, lead magnets, funnels, social media strategy and all the other topics that come up and use them effectively to get more customers through your physical storefront? Since I’m not an expert in this area, I brought in someone who is. My guest on the podcast today is Stacy Tuschl, the creator of She’s Building Her Empire Podcast & Community where she helps female entrepreneurs automate their businesses so they can do more with less. She’s also a best-selling author AND has two dance studios in Milwaukee, WI grossing over one million dollars per year! You’ll love Stacy’s teaching style: she’s very specific and gives lots of examples and actionable steps for you to take right away. This interview is great for those of you with a brick and mortar business, but even if you are in the online space only, you will learn a ton. Here’s a breakdown of what we discussed: The most common struggle that brick and mortar businesses face and how to overcome that struggle and bring more customers in the door The three funnels that convert very well (we’ve got a great freebie to walk you through these funnels, too. Just click here to grab it!) Get them in your building Funnel Education Funnel Upsell Funnel What you need to consider as far as what to include on your opt-in and thank you pages, funnel content and number of emails included in each. This can be very different from the typical online marketing funnels. Tips and strategies for getting lots of honest online reviews from your customers. Stacy got 60 reviews in one week! The 3 Ts of Success (These are simple strategies, but so very valuable. And these will hold true whether you’re an online marketer or brick-and-mortar.) What you need to know (and not know) about your competition. Wondering if you should use Google ad words, Yelp, Facebook ads? Stacy’s got some great insight for you on this. The importance of claiming your Google listing. How to leverage social media as a brick and mortar business (P.S. A small social media following is ok!) And as a bonus, Stacy shares some great online tips for hiring new employees for your local business. You guys, my chat with Stacy was 100% filled with useful strategies and tips! I can’t wait for you to listen. You’re going to walk away with specific things you can implement immediately to help grow your business. Click here to listen in now! This episode is brought to you by my free masterclass, “The Ultimate List Building Catch-Up Plan. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you’re struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you. Click here to sign up! SUBSCRIBE & REVIEW IN ITUNES Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Welcome to the Online Marketing Made Easy Podcast. For the past few years, I’ve been focused on Facebook marketing, and while I’m obviously a big fan of Facebook marketing, I've also found great success in other social media platforms and online marketing strategies outside of social media marketing. This podcast is going to go beyond Facebook marketing and dive into smart, proven strategies worth implementing when it comes to marketing a business online.
I’ll never forget my first webinar. But not for the reasons you might be thinking. There I was, confident and ready to rock it, when suddenly the objections started pouring in. I felt defeated and disappointed. I want to save you the pain I experienced on that webinar with today’s episode. Believe it or not, it’s absolutely not necessary to let objections get the better of you. They’re not scary when you know how to handle them.When you know what’s holding people back from saying heck yes to your offer, you can address their hesitation head on. You don’t have to tiptoe around it — instead, you can have a conversation. Here’s a sneak peek at what you’ll learn from this episode: [05:11] The best place to address objections (hint: it’s not necessarily on your webinar or sales page) [07:32] What to do on the front end of your offer so that common objections never even make an appearance. [11:20] The truth about money objections [17:11] The key differences between features and benefits [19:09] How to find “tiger” time. [26:35] Marie Forleo’s “I have to talk to my spouse or business partner” script. [29:35] How to get to the root mindset of "I'm not good at xyz." Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Course Creation Starter Kit Digital Course Academy Waiting List Brian Tracy #235: How To Identify Your Ideal Customer Avatar
I've been noticing a theme lately and it's the idea of less is more. My friend Kate Northrup is someone who did just that. She slowed down and discovered that her earning didn’t decrease. She even discovered that by listening to her body and noticing her seasons, she could get more done by doing less. She even wrote the book Doing Less. This episode is incredibly actionable, incredibly valuable, and you will learn a lot about yourself that you didn't know.
Have you ever thought about adding a membership site to your business model? How does the idea of recurring revenue in your business sound? Revenue coming in every single month, rain or shine, launch or no launch… Sounds good to me! Many of my students are course creators and the idea of adding a membership site on the backend of their course as a way for their customers to continue working with them really does seem to be the next right step in their business. My students aren’t the only ones getting on the membership site train...In fact, I’m in the process of adding a membership site to my own business and what I’ve learned over the past year about the power of combining memberships and courses is nothing short of revolutionary. If you tuned in last week, I spoke with the membership site guru himself, Stu McLaren, and we went through the 10 most burning questions about membership sites and boy have we heard from a lot of you of how helpful that episode was and how it has inspired many of you to take that next step. Well, you know I love a good story, so I wanted to hear from some course creators who added a membership site to their business mix. I wanted to hear the good, the bad and the ugly, straight from their mouths, so I jumped on Facebook Live this week and interviewed three people who’ve added a membership site on the backend of their course as a way for their customers to continue working with them and to be able to receive the post-course support that is so important to their continued success. You’re going to love hearing from these three rockstar entrepreneurs and believe me, they have the results to prove that memberships and courses go together like peanut butter and jelly. So let me tell you a little bit about each of my guests. They’re in completely different industries but they all have one thing in common…they have successfully combined their courses with memberships. Listen to your students when they tell you they want more of you... Jamie Swanson is a busy mama of six who teaches other photographers how to work with entrepreneurs and influencers who need a steady stream of images to grow their personal brand. Her course teaches photographers how to pivot their business from whatever type of photography they’ve been doing before, maybe family portraits, weddings, etc.) to this new hot market for personal brand photography. After finishing Jamie’s course, her students were constantly asking how they could continue working with her. She knew a membership site would serve them best. Listen in as Jamie shares her biggest fears about opening up a membership site (hello, content treadmill!), how she’s embraced a simple model that her students love and her whopping conversion rate when she opened up her membership site to her existing students. Think your course is too niched for a membership site? Think again! Jesse Mencia teaches hand-lettering to Spanish speaking women, as well as how they can turn their hobby of hand-lettering into a business by selling their beautiful products. Jesse started with a six-week course, but quickly saw the need for continued support after her students finished up her course. Once again, her students wanted more and they were willing to pay. Listen in as Jesse shares her inspiring story. From rock solid copywriting foundation to confident business building... Belinda is a copywriter who teaches aspiring copywriters how to gain confidence in working with clients, hone their craft and build thriving copywriting businesses. Now, listen carefully because we’ve got a theme going on here...Belinda’s students, like both Jamie and Jesse, told her they wanted more from her. When they gained confidence in their copywriting from her course, the next right step was to learn how to build and scale their businesses, and that’s where her membership site came in. Listen in as Belinda shares how she runs her membership site and how she’s adding some new promotional strategies to the mix. Each of these ladies has had great success and they all golden insights to share, such as… How to batch 10 weeks of content in one four hour block How to share your membership with your course students How a membership site helps your best students to get greater results If you’re curious about how you can combine a membership with your course, you won’t want to miss this episode!And if you want more of the secrets that have helped these ladies succeed, you’ll want to sign up for my dear friend Stu McLaren’s FREE workshop, Recurring Revolution. Sign up here!
Kim Constable and I talk about how she finally found success online by tapping into a personal passion—vegan sculpting—then building a signature course and running webinars. Kim followed my coaching to a tee even when it got frustrating or took longer than she had hoped. And that commitment paid off: In her first round of webinars for her Sculpted Vegan program she made $52,000. She also just had her first six-figure month—and there’s still so much more ahead for her!
As you try to find people to help you build your business, you might run into concerns like, "Can I really make money with network marketing?" or "How could the doTERRA business possibly give me financial freedom"? In this episode David Ellis answers these questions by sharing his personal experiences and some impressive statistics.
On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on Brand Accelerator Live, goes over the PACE method, helpful questions you can ask yourself, and much more. Don’t leave your brand-building efforts up to guesswork - learn from someone who had been there before! Tune into this episode as Scott shares some helpful information that you don’t want to miss!
You’re listening to the goal digger podcast episode 012: Today I am sharing the power and the number one way I drive profits in my business: Email marketing. I’m sharing why it MUST be a part of your 2017 strategy, how you can harness the power of it, and what you need to do to start growing your list with the RIGHT people.
Productivity is a tug of war and staying focused seems like a finicky art we’re all still trying to master. You know what you have to finish in a day to reach those goals, so why is it SO HARD to get it done? My guess -- because it comes from experience -- you need a makeover. I’m not talking hair or clothing or anything that, because you look GREAT... I mean your routine. If your productivity is lacking, you need to rework your current workflow habits to find a new groove to do your best work. I’m breaking down my “work smarter, not harder” tips that keep me focused and productive during the long days growing my business, from how to make a to do list that moves the needle to ways you can improve your space for optimal workflow. Hit “play” it’s time to get productive up in here. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/productivity/
Tyler J. McCall is an Instagram Marketing Strategist, who has found great success in growing his email list through Instagram Stories. He shared tons of valuable insight, tips and strategies that you will be able to implement starting today! So whether you’re familiar with Instagram Stories or not, we’ve got you covered here! Let’s first dive into the basics around Instagram Stories and then we’ll go ALL in on strategies to grow your email list via this platform!
Composing the perfect pitch is an art. You have to know yourself, your business, or your offer SO well, and then be able to extract the information that is most important to the person or business you’re pitching. The perfect pitch is engaging and informative, and it inspires interest or better yet, action. Today’s guest knows what makes a great pitch. Jules Pieri gets thousands of pitches a day as the Co-Founder and CEO of the product launch platform called The Grommet. Do products like FitBit, OtterBox, SodaStream, and S’well sound familiar? Jules and the discovery team at The Grommet have helped make those a household name. With her experience, you know she’s seen some awesome pitches, and some not-so-awesome. Jules is here to share her advice for a great pitch, especially when it comes to the product world, but also how her advice applies across the board. We also chat about innovation and standing out in a crowded market. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/goodpitch/
Today’s guest, Sazan Hendrix grew up the daughter of immigrant Middle Eastern parents. Her family valued hard work, but a career in the public spotlight was not encouraged. She faced cultural opposition and yet she pushed through to find her voice and identity, inspiring women across the globe to do the same. Sazan’s success is undeniable, right? A million followers, sold out products, a top-rated podcast. But she reached a point where the world saw her as one thing, and she felt totally out of alignment with that image. I loved hearing about Sazan’s life before she grew her business, and the changes she made when her sweet baby entered this world, so she could show up in a way that was totally true to who she is now. If you’ve ever felt conflicted and out of sync with the person you are inside and the one showing up in your squares on social media, this is your episode. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sazan/
I’m SO excited to have Seth Godin on today to chat about his new book, This Is Marketing: You Can't Be Seen Until You Learn to See, and diving deep into what sets the best marketers apart from the rest. According to Seth, as an online marketer, you know you’re not going to be able to successfully serve every single person in the world, but for some reason, you still (probably) freak out in narrowing down the people you can help or reach.
Figuring It Out Why Marie Forleo walked away from Wall Street to help people build lives they love. Marie Forleo was on the brink of the American dream. After graduating as valedictorian from Seton Hall University, making her the first in her family to graduate from college, she’d landed her first post-grad job on the floor of the New York Stock Exchange. Her peers were millionaires, and she was on track to become one, too. But that dream came crashing down after a panic attack halfway through a workday left her sobbing in the pews of the nearest church. Just six months into her job, the little voice in her head was telling her that she was on the wrong path, and she knew she had to make a change. Of course, she was petrified by the idea of leaving her job behind (especially with the mountain of debt that came with the pursuit of the American dream), and she didn’t know if she’d ever find something that would truly fulfill her. Determined to figure it out, Forleo eventually made her way to a new career path that would not only bring her happiness, but would also enrich the lives of many others experiencing their own difficulties. Today, Forleo inspires millions through her work as a life coach. She has over 578,000 YouTube subscribers on her award-winning channel, MarieTV, with over 49 million views spanning 195 countries. She’s also ushered 55,000 students through her eight-week marketing school for business owners called B-School. She’s even been interviewed by Oprah herself. And now, Forleo’s got a new book coming out, Everything Is Figureoutable, in which she unpacks the life lessons that she considers to be the secrets to her own success. While coaching wasn’t her next, or even her next-next career choice after leaving Wall Street in the dust, by trusting her gut, advice from her parents, and the tiny voice of truth in her head, she found her way there eventually and built a life she loved. Struggling to Start When she was younger, Forleo dreamed of becoming a Disney animator or a fashion designer. But amid her disillusion with the job on Wall Street, all she could think was, “What else am I going to do?” With her head spinning and stomach performing an intricate gymnastics routine, she called her dad. She was horrified by the idea of disappointing him, but didn’t know what else to do. “I was quite broken,” she says. She told her dad about how unfulfilled her coworkers seemed, her growing fear that she would end up like them, and her unmet desire to do something that brought joy to herself and others. After baring her soul, Forleo nervously waited for her dad’s response. What he said would shape the course of her entire life. He reminded her that she would be working for the next 40 years or more of her life, and she needed to spend that valuable time doing something she loved. She quit her job two weeks later. But as little voices in our heads often do, Forleo’s told her just enough to get her out the door, but didn’t offer much insight on what she should do next. She loved design, but was also fascinated by business, so she decided to give the world of magazine publishing a go. Through a temp agency, she got an ad sales assistant position at Gourmet magazine. Forleo loved her boss and publisher, and, with a desk conveniently located right next to the test kitchen, she believed she had finally found her niche. But six months in, the voices of doubt took up their chorus once again. “I couldn’t deny the fact that I didn’t want to be there,” she says. Forleo wondered whether a more creative role in the magazine industry would quiet the voices, so she snagged a job on the editorial team of Mademoiselle. Sure enough, when she reached that six-month hurdle, the voices told her that, once again, it was time to move on. Discouraged, frustrated, and afraid for her future, Forleo wondered if there was just something wrong with her. Why couldn’t she find any work that made her truly happy? A Calling for Coaching The profession of life coaching wasn’t something most college graduates in the 1990s considered or even knew existed. In fact, Thomas Leonard, who is commonly called the father of the profession, only began his work in the 1980s. So when Forleo stumbled across an article about life coaching in the early 2000s, it was as if she was uncovering a buried treasure. “When I read this article, I swear to you, it was like the clouds parted and cherubs came out and they were shooting little sunbeams into my chest,” she says. At just 23, Forleo questioned whether she had anything to offer as a coach, but she says something about it just felt right. So she enrolled immediately in a three-year, part-time training program. When the six-month wall that had diverted her path so many times arrived, she pushed through it like tissue paper. And for the last two decades, Forleo’s “move along” voices have been silent. In 2001, she launched her first weekly newsletter, called Magical Moments, which attracted a modest following. Slowly, but steadily, her reach grew. Forleo attributes much of her success to her tremendous patience, calling herself “a worker bee.” Her skills and audience grew, and she launched new, ever-evolving platforms. As the 2000s rolled into the 2010s, Forleo launched B-School, her online course on marketing for business owners, as well as her wildly successful YouTube channel, MarieTV. But her journey wasn’t all unicorns and balloons. She encountered moments of failure (like the time she tried to build a custom coaching platform without a lick of relevant tech expertise), but each one taught her a valuable lesson. “I realized the power of positive quitting,” she says. “I think there’s a big distinction between giving up and moving on.” She also learned the principal of, as she puts it, “simplifying to amplify.” As Forleo began to draw international attention for the work she was doing, she felt the pressure to create more, attend more, and give more. Pulled in so many directions, the beginnings of burnout set in and she felt she wasn’t giving her best to her flourishing business. “Having a really successful, thriving business is not just about the money,” she says, emphasizing each word. “How does your team operate? How do they feel showing up to work every day? How do you, as the founder, feel? Are you so stressed out that you want to run away and hate that you even started this thing?” So in 2013, she decided to scale back and focus instead on the things that enabled her to make the most impact. She says she killed over a million dollars in revenue with a snap of her fingers. But the flood of creativity and renewed sense of direction that followed laid the groundwork for her to rapidly recuperate that amount and much more. So when others tell her that she should be investing more time in a particular platform or conference or trend that she feels will take her off track, she has no problem saying no. “I’m not out there to chase things,” she says. “I’m not going after vanity metrics. I give no shits about any of that. The metrics that matter to me are the lives I can impact, the profitability of the company, the difference I can make through our philanthropic endeavors, and am I actually enjoying my life.” She also knows who to listen to when considering what to add to her business—her customers. “The feedback, the iteration, the constantly making it better is how you get to something that’s legendary,” she says. “And I think folks don’t have the patience or the ability to focus over time and the desire to make something extraordinary, and that’s why we have so much mediocre.” Forleo says that the Customer Happiness department is the largest chunk of her 30-member team because they are committed to responding to every single email received. So, for example, when she noticed an influx of emails from MarieTV viewers lamenting that they most enjoyed listening to her show in the car as they drove but hated running up their data, she created a podcast to solve the problem. And if anything is clearly evident, it’s that Forleo is, to her core, a committed problem solver, a trait she attributes to her enterprising mother. Sharing Her Secret to Success Forleo’s mom, the child of two alcoholic parents from the projects of north New Jersey, “learned by necessity how to stretch a dollar bill around the block like five times.” She was always looking for ways to save money, so if something was broken and the price for a professional to fix it was too steep, she would fix it herself. From a leaky roof to cracked bathroom tiles, lack of experience or a college degree didn’t keep Forleo’s mother from tackling even the most complicated projects. One day, Forleo found her mom hard at work fixing her favorite radio, a Tropicana orange with a red and white straw for an antenna. Staring at the fully disassembled radio, amazed, Forleo asked her mom how she planned to put it back together again. Her mom told her that nothing is too complicated if you just jump in and get to work, because “everything is figureoutable.” That conviction lodged itself deep in Forleo’s heart, and it carried her through everything life threw at her, from difficult relationships to launching her own business. So when the time came to write her second book, she knew she had to share this principle with the world. In Everything Is Figureoutable, which comes out this month, Forleo builds on three simple rules: All problems (or dreams) are figureoutable. If a problem isn’t figureoutable, it’s not a problem. It’s a fact of life. You may not care enough to solve this particular problem or reach this particular dream, and that’s OK. Find something you really do care about, and go back to Rule #1. While these principles can be used in every aspect of life, Forleo feels they are particularly applicable to entrepreneurship, a career path she feels is often “over-glammed.” She says that being an entrepreneur is a lot harder than it looks because it’s all about suffering in the short term to reach long-term goals, and sometimes that period of suffering can feel neverending. “I think we all really feel stuck in our lives from time to time, but if you do embed this belief that everything really is figureoutable, it gives you this energy to get up and go again,” she says. Forleo also insists that the ability to change direction is essential for a business owner. “To survive as an entrepreneur, you have to be incredibly nimble and flexible and to keep evolving yourself,” she says. “Otherwise, you’ll get left in the dust.” And she advises any founders who are living in fear or doubt about their business or career path to pull out a trusty journal and write it all down. “We, just as humans, underestimate the value of writing things out and writing things down,” she says. “When it comes to feeling stuck—when it comes to feeling fear, which can stop many of us—we allow it to stay amorphous and kind of shapeless like a boogeyman in our head, rather than being concrete and specific about it on the page.” Forleo’s particular brand of down-to-earth optimism has inspired millions, and, through her new book, she is excited by a new opportunity to share a piece of how she achieved her dreams. As Forleo’s business continues to grow, expand and evolve, one thing has remained ever constant: the belief that her audience can fashion a life they love, just like she did. Because, after all, everything is figureoutable. Interview by Nathan Chan, feature article reprinted from Foundr Magazine, by Erica Comitalo Key Takeaways Why Forleo was miserable living the American dream The advice Forleo received from her dad that empowered her to walk away from her job on Wall Street Her brief stint in magazine ad sales and editorial work How Forleo discovered the world of life coaching The journey of scaling a newsletter, online course, and YouTube channel to an international level Forleo’s thoughts on positive quitting and the motto “simplify to amplify” Why Forleo decided to scale back on her business and kill over a million dollars in revenue in the process Who Forleo turned to when deciding the new direction for her business The valuable lesson Forleo learned from her mom, which inspired the premise for her new book Everything is Figureoutable Forleo’s survival tips for entrepreneurs
Today on the Listing Agent Lifestyle podcast we're talking with Rene Nelson from Eugene, Oregon and Renee is a commercial real estate broker who specializes in multi-family apartment complexes in Eugene. She's had a lot of success, especially around the University of Oregon campus where a lot of investors are eager to buy multi-family homes because of the rental nature of people coming to go to school. We had a wonderful conversation about the importance of really dominating that target market because there are so few people actually control that whole space. There are only 235 owners who own 500 buildings, which can tame all of the multi-family homes over four units in Eugene. We talked about a complete strategy to dominate not only the listing side of the market but the buyer side as well. The ideas are totally transferrable from everything we talk about on the residential side, and the same applies if you're trying to dominate lakefront homes or golf course homes or oceanfront condos... multi-family is no different. We need to speak to sellers in a language that's appealing to sellers, all the while speaking to and attracting buyers with a language that's attractive to them. Then we can put them together as a market maker. This was a really great conversation, it went very quickly, and there's a lot for you to get out of it. Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest
No one told you that becoming a business owner actually meant tons of hours spent tethered to your computer becoming: a masterful blog writer, a customer service representative, an accountant, a branding genius, and a social media expert. Let’s go back to that customer service bit... Because we all want happy clients, but we aren’t sure exactly how to get them every single time. Don’t worry, I’ve got you. This episode is your guide! I am sharing my 5 secrets to getting happy clients in a service based business and how you can create a system to ensure client satisfaction. I want to help you avoid those sleepless nights thinking about your client base and the emails that make your stomach totally drop. Some clients just aren’t the right fit — and that’s okay. But with these secrets I know you can make your dream customers feel worthy and valued, and LOVE working with you. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/happyclients/
Rachel Hollis is in the house!! Literally, she came to my house and we sat in my studio for this interview! I normally do my interviews via Skype or Zoom, so the in-person interview was both nerve-wracking and super fun! I think you’ll love listening to this episode.
Elisabeth Misner, co-founder of the BNI Foundation (and Dr. Misner’s wife of 30 years) joins the podcast this week to talk about cause networking.
Cause marketing is a strategy that companies use to market themselves and create their brand awareness by their own social activism. Cause networking is identifying needs in your community and tapping into your network to help meet those needs.
BNI’s Business Voices program provides an umbrella for BNI members to engage in cause networking and create a heightened awareness of BNI in the local community.
Working together on projects for Business Voices also brings members closer together and increases member retention for BNI chapters.
If you’d like to get your chapter involved in Business Voices, go to bnifoundation.org/programs/business-voices/ and follow the instructions to complete the activation process.
This episode is sponsored by Ivan’s Inner Circle. Become a founding member today!
Complete Transcript of Episode 625
Hello everybody and welcome back to The Official BNI Podcast. I’m Priscilla Rice and I’m coming to you from Live Oak Recording Studio in Berkeley, CA. I’m joined on the phone today by the Founder and Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan, how are you doing today?
I am fantastic, Priscilla. And I’m really pleased to say that my beautiful bride of 30 years is my guest today, Elizabeth Misner. Elizabeth is the Co-Founder of the BNI Foundation and she travels with me all over the world speaking to audiences in BNI and other audiences about Cause Networking and the BNI Foundation’s Business Voices program. A lot of people don’t know this about Elizabeth, but first of all, she was a BNI member and joined BNI in 1986. It was the best referral I ever got. We’ve been married, as I mentioned, for 30 years but in the early days of BNI she was really active in the organization in terms of helping to create our manuals and at one point she ran the largest BNI region for the organization. She was our first Director of Marketing. So she knows the history of this organization well and better than anyone else other than possibly me. It’s really great to have her on. We started the BNI Foundation together 21 years ago.
Elizabeth, welcome to the BNI Podcast!
Yes, thank you so much, Ivan. Hi, Priscilla!
Hi, Beth! How are you?
I’m excellent. Thank you.
So, Elizabeth, most people know Cause Marketing is, but talk about Cause Marketing and Cause Networking. What’s the difference?
Cause Marketing is a strategy that companies use to market themselves and create their brand awareness by their own social activism by adopting a particular cause and becoming known in the community, whatever their community is- whether it’s locally or internationally or online by focusing on serving in that area. It’s very well known and most companies have some type of Cause Marketing that they are involved with and they let you know about it. For example,
Pick a lane, commit to it and follow through. That’s what I tell my students, because it’s true, consistency is one of the biggest factors of success. So, are you consistent with your email marketing? This is one of the KEY areas you need to dial it in. It’s the most reliable way to reach your audience. It should be on your short list of places you’re going to show up consistently. Maybe you’ve listened to my advice and started a list but you’re struggling with the consistency part. Or maybe it’s been at the bottom of your to-do list for the last two years, or maybe you’re just not sure you’re doing it right… If you’re panicking, take a deep breath. I’ve got you -- today is a training in email lists, how to nurture your peeps, and serving your audience well and all you’ve gotta do is listen. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/nurture/
You want people ready to buy when you launch your course, but how do you do that? This episode will explain exactly how to be intentional before your launch, so that your customers will be ready to buy when you are ready to sell. You need to start the relationship building early, because people buy from those that they know, like, and trust. I am going to share a powerful marketing strategy that you can use to seed the idea of your course before it is ever launched. You will be priming the pump in a transparent and authentic way that makes people hungry for what you have to offer. I’m going to give you three powerful tips that you can intentionally use to get your buyers ready and excited to buy from you when you launch. This mini lesson will give you actionable ways to talk about your course in a natural way that doesn’t sound salesy and gets people excited about what you are offering. [06:49] The best way to hit your goals during your launch is to be incredibly intentional before your launch. You want to position yourself as your audience's guide, so they recognize you as their go-to source. This priming period is all about how you show up for your audience. [10:33] Use stories about your journey or your students journey to seed your course. This will make the struggles more real and tangible. Think about your students and where were they, what did they struggle with, what held them back, and what helped them move forward. Understand the difference between a story and a testimonial and use both of them. [15:59] Talk about specific lessons, formulas, frameworks, or strategies that are in your course. I created a framework and then showed how it came to life with a step-by-step of a webinar that made me over three million dollars in one launch. Give names to your lessons and formulas. [20:03] Create exclusivity. You want your non-students to want to be part of your special insider community. Shout outs are a great way to share that you have something special. When people see you talking about it, they want to be part of it. Do it in a loving mindful way. [22:47] Don't be afraid to talk about your course multiple times in multiple ways. Weaving your product into the conversation naturally never sounds salesy. In order to make the seeding strategy work, you have to launch when you say you are going to launch. This episode is brought to you by my Free Masterclass all about list building. One of the ways that you can be incredibly intentional when you aren’t launching is to build your email list every single day. The energy of your business is directly tied to the strength of your email list, and so that’s why you hear me talk about list building so much on my podcast, in my Facebook lives, and in my private Facebook groups and in all my courses. List building is essential to the growth of your online business. Get my Free List Building Masterclass. Links mentioned in this episode: Free List Building Masterclass
In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools. [00:39] How having a ton of clickstream and click-through data is helpful for marketers. [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally. [01:33] Using .io as a data platform and employing it to identify B2B IP addresses. [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores. [02:14] What the Outreach tool offers and checking the performance of sequences. [02:29] Outreach’s feature that allows for a more personalized approach to clients. [03:04] Keeping in mind that these tools require work and/or resources. [03:16] That’s it for today! [03:21] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Clearbit Alexa Outreach Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Is there something in your way of holding classes? Do you ever feel nervous or uncertain about what to do? In this episode Jessica Iddings Shares her secrets to overcoming your fears and holding successful classes. Listen to learn step-by-step how to teach confidently using the simple Class in a Box kit from doTERRA!
My special guest this week is Debbie Secord and her Business Development Specialist Katie Shive. Debbie has 20 years in the business and is a Guild Mortgage Rockstar consistently closing about $65 million a year, helping 260 families in 2018. That’s a lot of loans!
We’re gonna unpack lots of different things on this episode with the main focus being on Debbie’s REALTOR strategy of going deep versus wide with Agents.
Nothing will grow your business faster than sharing your expertise through blogs, podcast episodes, Facebook Live broadcasts, freebies, and more. All of that is content gold that you give away for free. The key question here is how do you know where to draw the line between free and paid content? AND, is it possible to give away too much for free? I answer those questions and more in this episode of the podcast.
I'm devoting the podcast to some list-building straight talk. If you're struggling with confidence in your business and are feeling "less than" or comparing yourself to everybody when it comes to list-building, then this episode is going to help you sort through the obstacles that are holding you back from building a healthy, growing list.
You’ve already heard “video is king.” But if you’re like me, your next thought is “but why?” Why video? Why now? Why have a plan for video?
As my incredible guest today puts it, video is the best way to get the right message to the right people at the right time.
You don’t need 10K to start your business as an influencer. What do you need? Today’s episode. Today’s guest, Ali Grant, knows influencers. She launched her business as one of the first agencies working on influencer outreach and collaboration. I’m asking her your biggest questions: How many followers do I need to start making money? What are the secrets to NAILING a brand pitch? And really, how much do influencers actually make per post? Remember when “Influencers” weren’t even a thing? Like when advertising on the internet was mainly in the form of pop up ads and spam emails? I can’t say I miss those days -- I love the Influencer Marketing world we live in today. You probably know that I’m an influencer and I make money from sponsored posts, but the reality is if you have ONE follower you are an influencer. Getting paid to post? With the right strategy, I know you can do it. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/aligrant/
You already have what you need to build a course. Now let’s turn that knowledge of yours into profits. She’s back, my sweet friend Amy Porterfield, because when talking about courses and online education, she’s got a way of walking us through the overwhelming, confusing, and frustrating parts with total ease. We’ve been talking a lot about course building on the show lately… But Amy is here with concrete steps to take what you already know (ahem, because you’re an expert in SOMETHING) and turn it into an income stream. From the first phase of extracting your knowledge, to building the blueprint that will give your audience results, and how to approach pricing… If you’ve ever dreamed of creating a course, start here. So pour a cup of coffee, open up that notebook, and get ready to scribble down your roadmap for creating your very own course. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/amyporterfield/
You’re REALLY busy, right? Want to save yourself hours of time? Read on. The facts: The average time spent on a task before losing focus is only 1 minute 15 seconds. Multitaskers reduce productivity by FORTY PERCENT across the board. When multitasking, it takes twice as long to accomplish a certain task AND it increases errors by 50%. Here’s the thing… we’re not REALLY multitasking. We are just switching our mind back and forth rapidly from one task to another, not giving either task our full attention. Today’s episode is all about the method I use in my business to ditch the multitasking lifestyle and work ahead, plan with strategy, work efficiently, and have time off to truly REST. Wonder how I’m going to be able to take THREE MONTHS off for maternity leave? It’s all about BATCH WORKING, friend. I can truly say how I approach work has transformed my business... but it wasn’t always easy or natural to me. Now that I have batch working down to a science, I’m sharing the entire process with you. Raise your hand if you’re a serial multitasker? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/batchwork/
In today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart.
As entrepreneurs, we’re driven by our passion and ideas. There is never a lack of projects and things that need to get done. Even worse, we often jump from one task to the next as we try to get caught up with our endless list. Does it seem like you never have enough time in the day to get the important stuff done? Are you frantically trying to whittle down that endless list? We all get caught up in this cycle. That’s why I’m so excited to have Michael Hyatt back on the show. Michael says: “It's almost impossible to accomplish anything significant when you're racing through an endless litany of tasks and emergencies. And yet, this is how many of us spend our days, our weeks, months, years, sometimes our entire lives.” Michael operated like this for years when he was an overworked and stressed executive at Thomas Nelson Publishers. Michael, now on the other side of this unsustainable and unhealthy work pattern, has cracked the code on a system of productivity and focus that is designed to help you avoid burnout in your business. Michael was tired of working harder and accomplishing less. It’s FOCUS that drives our businesses and our personal lives. In this episode, Michael shares the principles from his new book Free to Focus: A Total Productivity System to Achieve More by Doing Less, so we can accomplish what matters. The Free to Focus System: [07:34] Productivity is really about freedom. Freedom is a BIG reason people get into business. The book covers four freedoms: The freedom to focus. We need sustained focus and concentration. The freedom to be present. This is the freedom to be 100% present with whoever you are with. The freedom to be spontaneous, and the freedom to do nothing. [12:12] There are also three phases to Freedom to Focus. They are Stop, Cut, and Act. The first three chapters focus on Stop. First, you need to formulate a vision of a more productive future. Then evaluate the work you are doing using the freedom compass. And always rejuvenate and take time for self-care. Formulate, evaluate, and rejuvenate. [14:22] Using the Freedom Compass: True North is where passion and proficiency come together. South is the drudgery zone. Things your not passionate about or proficient in. East is the disinterest zone. Things you are good at but not passionate about. West is the distraction zone. Things you enjoy doing but aren’t good at. [18:11] Things on your freedom compass that you love and are good at are in your desire zone. This is where you should focus the bulk of your energy. Eliminate, automate, or delegate everything that's not in the desire zone. [30:41] Michael plays mythbuster to the objections that entrepreneurs have about delegation. Hiring a VA enables you to repurpose time for more valuable activities. [35:46] Act also has three steps. They are consolidate, designate, and activate. To consolidate avoid context switching and batch activities. [38:53] Designate is designing your year by identifying three goals for your quarter, week, and each day. Imagine how powerful your days would be if you accomplish three important things on a daily basis. [43:00] Activate is about managing the interruptions. Check in before going into a deep work session, so you won't be interrupted. Turn off notifications. Let technology serve you. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: MIchael Hyatt Lead to Win Thomas Nelson #101: How to Intentionally Design the Life You Want with Michael Hyatt Achieve Conference Warren Buffett The Power of a Positive No BELAY Priority VA Your Best Year Ever Full Focus Planner Jason Fried Digital Minimalism Freedom App Free to Focus: A Total Productivity System to Achieve More by Doing Less Girl, Stop Apologizing
I recently put out a post on Instagram to all of you, asking: What would you like to know about how I built my business? You asked some tough questions, and today I’ve got answers! I’m going to answer 10 of them. I tried picking topics that I haven’t covered all that much on previous episodes, and that would resonate with as many as you as possible.
In today’s show I’m talking about how to identify your Ideal Customer Avatar (ICA). Why is this so important? Because your ICA is someone who is absolutely crucial to the success of your business and if you don’t know who they are, your business won’t have legs to stand on.
In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting your session ahead of time and being consistent in showing up with new content are just some of the ways in which you can optimize this marketing strategy. Tune in to hear what you can do to activate your discoverability. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tips on Live Streaming and Podcasting at The Same Time. [00:36] Engage with your community by making time to answer questions. [01:23] Livestream with the help of all the social channels out there. [01:42] Promote ahead of time to get people prepared. [02:09] Try to be consistent with the frequency of your sessions. [02:34] Don’t forget to add hashtags and to tag the right people. [03:06] Ask for comments to boost virality. [03:36] Don’t forget to include a clear call to action. [04:15] That’s it for today! [03:24] To stay updated and learn additional ways to get more traffic to your site, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Research shows that only 1 in 5 people who purchase online courses complete them. As a course creator, that stat keeps me up at night and more importantly, compels me to take action. Over the years, I’ve become obsessed with finding ways to beat those odds. And I’m sure if you’re reading this, you want every single person who buys your course to cross that finish line as well. If you want amazing case studies and testimonials (the best marketing fuel there is), you’ve gotta do everything in your power to not just create the best course you can — but to ensure you’re helping your students get the results they signed up for. Now if you’re freaking out reading that, don’t panic. I’ve done a lot of the legwork for you and I’m sharing everything I’ve got today to help you get your students from point A to point B. Haven’t created your course yet? Even better! Thinking about these strategies before you develop your course puts you ahead of the curve. So grab your notebook and sharpen your pencil. Even if you implement just 2 or 3 of these ideas it will make such a difference for your students’ success. [10:30] Emails aren’t just for marketing… a solid onboarding email sequence sets the pace and gives clear steps about what to do next. Email weekly with each module and think about where they are in the process. These emails can meet your students right where they are and get them all the way through to that finish line. [16:28] Set clear expectations. Let people know how long it takes to actually implement the concepts. Ask what your students need to know. [20:58] Accountability. You can pair people in your group together to be accountability partners. [23:49] Create a weekly challenge. Pick an existing area to highlight, don't add more content (aka work). [25:52] Gamification or give awards for completing the challenges. Encourage good behavior and let people know you recognize them. [28:48] Allow and encourage your students to put their work in Facebook for feedback. Choose a day, once a week, so people can post and ask for feedback. [31:40] Course structure. Structure your course in a way that isn't overwhelming. Use short videos and frameworks that illustrate what you're teaching. [35:07] Real time check-ins. Jump on Facebook live or use other resources and give clarity about those places where people are getting stuck. [37:46] Have weekly Q and A's. As a course creator, you get to decide the length and frequency of your Q and A's. [39:46] Manage the mindset of your students. Great content isn't enough. Your student's mindset, roadblocks, fears, and negativity need to be addressed. [43:29] Bonus Strategy - create a bonus that helps students recoup the cost of the course or gets them organized or helps them find the right mindset. Here are the basics of our accountability cheat sheet: Meet once a week, same time, same place, online using something like Zoom. Outline three action items you can commit to doing over the next week. Check in on whether or not you did what you said you would do the previous week. If not, what were the challenges? What’s your game plan to overcome these challenges next week? What do you commit to accomplishing for the next week? This episode is brought to you by Gravy. If you have a subscription-model business or offer payment plans, like I do for my online courses, Gravy can really cut down on frustration and lost income. After I started working with Gravy I stopped worrying about payment plans. They contact your customers within hours of their failed payments, and they capture updated billing information and save the customer. Our failed-payment recovery rate increased from 33 percent, when we were trying to do it internally, to over 80 percent, collecting on failed payments. That's a whole lot of saved payments. So if your revenue is currently at $250,000 or more, and you know you're losing money due to failed payment plans each month, I want to encourage you to check out Gravy. The cool thing is Gravy is waiving the setup fee for all of my listeners. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: #182: How to Mega-Batch Your Content Stu McLaren Melinda Cohan Rachel Cruze Gravy Course Creation Starter Kit
There’s a first time for everything and today we are asking our guest YOUR questions! Goal Diggers, welcome to “Ask A Blogger ANYTHING!” I wanted this episode to be with an expert in the field and I couldn’t have found anyone better thaaaan….. Kathleen Barnes! This woman is the life and style blogger behind CarrieBradshawLied.com. After quickly realizing life as a twenty-something wasn’t as effortlessly fabulous and sprinkled with sparkle as Carrie Bradshaw led her to believe, the website was born in 2010. The blog flourished and Carrie Bradshaw Lied has been featured on The Today Show, Oprah.com, People StyleWatch, RealSimple.com, SouthernLiving.com, WhoWhatWear.com, New York Magazine's The Cut and more. Safe to say we have an EXPERT and today Kathleen is going to teach you EVERYTHING you need to know about blogging.If you’re wondering how the heck to even start, drive traffic to your content, GET SPONSORSHIPS, or how to *actually* make this career a sustainable source of income, you’re in the right place…. Without further delay, ASK A BLOGGER ANYTHING! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/kathleen
Tune is as Jenna kicks off the first podcast episode with a 1:1 coaching session with new business owner, Kate Quin and the challenges she's faced the first few months in business. Once a month, Jenna will coach an entrepreneur for an episode, and guess what? It could be YOU. Apply here: bit.ly/gdpcoaching
EMAIL LIST BUILDING BOOTCAMP, live on air. Our email list grew by over 30,000 last month alone. Take that in for a second, because even I am having a hard time wrapping my brain around that number. It’s a big number, but I’m not surprised we got there with the email strategies I’ve worked and reworked over the last year. I’ve fine-tuned our approach to reach my most dedicated, raving fans with exclusive content that captures them right in their inbox. Just last week I dove into the 101 of email list building (Episode 221) and today I want to share some of the fresh new ways we’re growing my email list by over 5,000 each and every week so that YOU can use these strategies in your business too! Get ready, we’re going in(box)! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/growemail/
I don’t have time. My dream is too big. Where do I even start? Our big dreams can take a backseat to everyday life. It’s so easy to push them away, fire off every excuse for not leaning into our biggest goals, and ignore the little pull they have on our hearts. I wholeheartedly believe that these big ideas that both excite and frighten us are the only things worth pursuing at all. Let me warn you from the beginning that this is not going to be an episode on general goal setting or how to be more productive and stick to your goals. This episode is about figuring out that one thing you should be doing and then reverse engineering your way to achieve the result you want. The first three steps to take plus how to hop right over whatever roadblocks come your way on the path to making it happen… I’m sharing it all. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/reverse/
What if your business was built on a ONCE A YEAR product? This guest was featured in Forbes, Family Circle, Better Homes and Gardens, Good Housekeeping and HGTV.com (to name a few) and her products are carried in over 800 retail outlets across the world. The kicker? Her product is a “once a year” purchase. Emily Ley is the founder of Simplified -- a brand of planners and organizational tools for busy women. She is an expert at keeping her clientele coming back year after year. She educates her customers about why they need HER product above the competition, and how to use it to the best of its ability. Emily is teaching us how to stick out amongst the masses, create a cult following around your business, and how to turn followers into raving FANS. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/emilyley/
SE-Oh no, what does it all mean? Search Engine Optimization, the beast we all have to tame if we want our content to get seen on the world wide web. And best case scenario our content isn’t only SEEN, but it’s ranked high up on that Google results page and gets those coveted clicks. I’ve covered SEO on the show before but I’m seeing the question pop up more and more ‘cause it’s just one of those things that continues to challenge us, confuse us, and keep us from even starting. The Google algorithm judges our pages with over 200 different criteria -- Trying to master them all would be a full time job, and you’ve got bigger things to do. So what will actually move the needle? How can you rank ahead of your competitors? What’s worth the fuss? It’s all in this episode. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/seorefresh/
In this episode, I help you determine the fine line of less is more when it comes to content. Did you know that a person is less likely to buy if given too many choices? I’ve got a study to prove it to you.
So many of you have asked me questions about setting up a membership site so you could serve your audience in a bigger and deeper way. Well, I thought I better bring in someone who knows membership sites in and out, and directly ask him your burning questions, all about membership sites. I like to call Stu McLaren the Membership Man. He is, hands down, the go-to source for all things membership.
Podcasting? There’s more to it than you’d think. I’m asked all the time: What do I need to start a podcast? What do you use to record? How do I get sponsors and make money? Should I outsource any step of the process? When I started the Goal Digger Podcast, I was balancing my computer on my lap in the car so the dogs wouldn’t bark and mess up the recording. Now? Well, there’s still no fancy studio... all of this happens from a spare closet at my house, with a simple mic setup, some Internet magic, and a whole lot of help from my team. I’ve learned so much from day one of starting a podcast. 18 million downloads later, my team and I have our podcast system down to a science that allows us to release FREE quality content two times a week just for you. In this episode, I’m answering those questions and more with a special guest, Tori Maloney. It’s another Goal Digger Coaching Session, and I’m at the mic to help work through some podcasting challenges with a Goal Digger like you. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/podcastcoaching/
My guest Melissa Cassera, is a publicity strategist and a professional screenwriter who loves nothing more than creating binge-worthy content. Melissa became obsessed with how movies and TV shows could create obsessed fan bases, so she decided to figure it out and share the secrets with business owners, like yourself, so that you, too, can create an obsessed fan base through the power of storytelling.
If you’re like most course creators just starting out (who I hear from all of the time!), you’ve had an idea for your course for some time, but you aren’t sure how to move forward, or if your core market will even pay for it. So in this ep, I will walk through three approaches to help you choose your next course topic.
In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the get-go. Tune in to hear how you can use this easy opportunity to get more eyes on your product or service. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Convert Live Viewers into Customers. [00:30] The big thing about conversion from live-streaming across platforms. [01:40] Bad timing for advertising your offer! [01:55] Sending a live video to your audience after its streaming time. [02:15] Giving your audience what they want: the next thing! [02:40] Keeping everyone engaged and mixing things up. [02:55] It is important to relate a video to your product or service. [03:16] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: YouTube Instagram Facebook LinkedIn Spotify Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand?
To explore how to develop superfans who will gladly evangelize anything for you and your business, in this episode I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive Income podcast.
More about Pat Flynn: smartpassiveincome.com
Show notes: socialmediaexaminer.com/366
Review the show: socialmediaexaminer.com/apple
I get really excited when I manage to find free or low-cost ways to increase visibility! Now, in case you haven’t been following along on social media, we are in the middle of a free event, 4 Free or Low-Cost Ways to Drive More Traffic. Each day I come and share 1 unique strategy my business is currently using and seeing great success with that is free or costs only pennies. These strategies I share with you today will help you bring new blood into your business! Ready to hear the strategies?
Is there something holding you back in your business? Today, I’m talking about that ONE EXCUSE that may be holding you back from taking that next step that will really propel your business forward. I’m also going to show you how to identify this excuse in all its many forms and how to breakaway from this cycle with a simple technique that anyone can do. It might not be easy. It might not be comfortable, but being able to take action even when it’s not easy or comfortable is key to progress.
Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads?
To explore how to succeed with LinkedIn ads, in this episode I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified.
More about AJ Wilcox: b2linked.com
Show notes: socialmediaexaminer.com/365
Review the show: socialmediaexaminer.com/apple
Sponsored by: socialmediaexaminer.com/vms
We’re talking do’s and don’ts for entrepreneurs-in-the-making, and specifically, how to break through some of those major fears that we are constantly up against as you put yourself out there on social media, and in videos, and everything else you do to build your online business.
The fear of not being good enough is a tough feeling to shake. Now, I can’t promise that it will ever completely go away—but I am proof that you can silence that voice A LOT.
Are you an entrepreneur trying to have abundance in your business and it works sometimes, but not always? That inconsistency is super frustrating. I know, I’ve been there too!
Priming abundance is one of my favorite topics when it comes to the brain. I know that as an entrepreneur, you’re driven and wanting to get your big mission and vision out there, but it’s a stop and start. You start to see evidence of abundance and success, but then something happens and you retract.
In today’s conversation, I finally get the chance to sit down for a long overdue conversation with Bo Eason. Bo has one of the most unique back stories of any guest we’ve had on the show. After college, he was drafted by the Houston Oilers and played safety for them before a premature knee injury ended his career. After the NFL, Bo aspired to become the best stage performer of his time and spent time personally mentoring under Al Pacino before writing and starring in his one-man Broadway show, Runt of the Litter. In his third and current act, he's focused his energy on helping others both craft and tell their own stories from stage and is now a highly sought out speaker and coach. He dives into all of this and more in his soon-to-be-released book, There's No Plan B for Your A-Game, which we discuss in today’s conversation. Today, I’m honored to have him on the podcast to talk about how he's mastered the art of performance, what makes his presentation so compelling no matter how many times I’ve seen it, and how financial advisors can tell their story and make their own speaking engagements more effective on every level. FREE OFFER Get a FREE Autographed Copy of Bo Eason’s Book, There's No Plan B for Your A-Game: Be the Best in the World at What You Do Pre-Launch bonuses if you purchase 5 or more copies of Bo's new book. Visit BradleyJohnson.com/62 to see how you can claim your offer! SHOW NOTES To get access to today's show notes, including free offer, transcript, and links to all the resources mentioned, visit BradleyJohnson.com/62
One of the greatest books of all-time was written almost a century ago by Dale Carnegie. That book, How to Win Friends and Influence People, was recently ranked #19 out of Time Magazine’s list of the most influential book in history. As a blogger, you need to know the core principles of the book. At the end of the day, a friend is more valuable to a blogger than a visitor.
After one too many burned bridges and failed projects, Brian Dixon set out to discover the secret to work you love and a life that matters.
Sharing from his new book Start With Your People, Brian shows you the single most important key to fully engage your relationships and unlock the door to purpose, passion, and profit.
The truth is, your dream is not a solo venture.
Photographer, director, entrepreneur, and author Chase Jarvis stops by the podcast to discuss his book, Creative Calling. He believes that everyone is inherently creative, and when we develop a practice to nurture those creative impulses, we can tap into a whole new side of ourselves.
Have you ever wanted your business questions answered by a top professional? Well, here's your opportunity!
Krista takes questions from followers and answers them for you.
Tune in to hear what the biggest concerns are out there, and what she recommends in order to succeed!
This title says it all— in ONE month I doubled my Instagram growth. And today I am going to tell you the HOW. The methods will surprise you, the outcomes will shock you, and you’ll find out how you can implement this strategy starting TODAY. You ready, goal diggers? It’s time to share my secrets and I’m holding nothing back! SHOWNOTES: http://jennakutcherblog.com/instagram-growth INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/
SEO. Search Engine Optimization. It makes many of us want to put our head in the sand and pretend it doesn’t exist, am I right? I’m guilty of having done that for years until I realized it’s not as scary as we’ve made it out to be and there are some major benefits that can come from some simple implementation on your end. So today I want to break it down and demystify this topic for all of you - because it’s time to put some strategy behind our search engine results. Search Engine Optimization basically means the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO can be a really complex topic to cover (especially on a podcast!) so my goal today is breaking it down to the basics, tell you where best to invest your time, and prove to you that it’s not so scary so you take action and get started. In my experience, even starting out small with a simple strategy can make a big impact on the traffic that is coming to your website…. Because what good is a website if no one knows it exists? Let me give it to ya straight: this blog post is only the outline of this show. To get the full impact of this show, I recommend reading along with this blog and writing down all the specific details to maximize your SEO journey. If you hit play on this episode, my guess is you already know you need to be doing this - so let’s not ignore it anymore - ok? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/seo
When it comes to picking the format of your next digital course, the options may seem... daunting. Because thanks to the growing demand for online trainings, there are A LOT of choices out there today.
So how do you know which one is right for you?
Today, I’m taking all of the confusion out of what can be a tough choice, and giving you three solid choices to pick from. These three are based on my experience as a course creator, and what I think works best for my students overall.
Daniel Haverman from the Palm Beach Business Exchange chapter joins Dr. Misner on the podcast this week to explain what a referral is and isn’t–and how to increase your chances of turning referrals into business.
In baseball, an “at bat” is the opportunity to get a hit. It’s not a guarantee of a home run.
A referral in BNI is the opportunity to do business, but it’s not a guarantee of a sale. BNI members have to go through their regular sales process before the referral turns into closed business.
If you’re not getting good referrals, you need to educate your fellow members about what’s a good referral. If you get good referrals and they aren’t turning into business, go back to the person who gave you the referral and ask for help “heating up” that cold connection.
Here are some of the ways to increase your likelihood of hitting the ball out of the park.
* Ask the person referring you to set up a three-way phone call or an in-person meeting with the prospective.* Tell your fellow BNI members not only what makes a good referral, but where to find those people.* Find out as much as you can about the person you’ve been referred to. Ask the person who gave you the referral about them. Check their LinkedIn profile and their website so you understand what they do and what matters to them.* Don’t promise anything you can’t deliver. * Remember to turn in your TYFCB on BNI Connect. That motivates people to give you more referrals.
This episode is sponsored by Ivan’s Inner Circle. Become a founding member today!
Complete Transcript of Episode 624
Could your business benefit from a dedicated community? Wondering where you should build your community? To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini, founder and CEO of Mighty Networks.
Video Marketing Summit: socialmediaexaminer.com/vms
Show notes: socialmediaexaminer.com/363
More about Gina: mightynetworks.com/about
Review the show: socialmediaexaminer.com/apple
In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each. TIME-STAMPED SHOW NOTES: [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast. [00:36] The characteristics of a long and short podcast. [00:58] The primary factors to consider when choosing between the two. [01:45] Why longer episodes are best for ads and an example of someone who does it right. [02:11] Being ready to do much more prep work with 45-minute podcasts. [02:53] How we get topic ideas for this podcast. [03:13] Considering your audience and presenting them with a choice between the two. [03:43] Why you should not change the format of your existing podcast. [04:05] That’s it for today! [04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Growth Everywhere Podcast Andrew Warner Mixergy The Tim Ferriss Show Victor Cheng Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Did you know the one-on-one is a powerful way to boost enrollments? In this episode Molly Dayton shares her 7 incredibly simple tips to mastering the one-on-one. Listen to learn more about the "secret sauce to expanding your business"!
This week we’re talking about something you probably haven’t heard of yet—Instagram direct message (DM) funnels. In this episode, Jeff MacPherson, CEO and cofounder of Direct Heroes, talks with Jenna about the conversational funnels his agency is running inside Instagram DMs. They cover the details of your Instagram profile and how it feeds your funnel, why it doesn’t matter how many followers you have, and the future of Instagram marketing. IN THIS EPISODE YOU’LL LEARN: How Jeff started a successful Instagram growth agency without a marketing background or investment funding The different lead magnets his clients are using The Instagram regulations third-party agencies should be aware of Why you must have your followers off Instagram and on another platform (email subscriber, Messenger, Youtube, podcast subscriber, etc.) LINKS AND RESOURCES MENTIONED IN THIS EPISODE: On Purpose with Jay Shetty Mastermind with Tony Robbins, Dean Grazioso, and Russel Brunson Direct Heroes Direct Heroes on Instagram Jeff on LinkedIn Contact Email: email@example.com Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
If you haven't met Michele Bellisari, this is your chance!
She is a midlife mama, wife, Realtor, dog lover, traveler, and consummate implementer of social media, video marketing and blogging for her real estate business. She's a Realtor with RE/MAX Services in Boca Raton, serving home buyers and home sellers in and around Palm Beach & Broward counties!
In addition, she has a lifestyle blog called #SoooBoca Lifestyle & Media with a local focus towards Boca Raton, South Florida and a big dash of Beyond!
Learn the secret to sales with doTERRA’s new certification course, Becoming a Sales Pro! In this episode doTERRA Master Distributor Justin Harrison discusses why and how the course was created, as well as explaining the huge impact it can have on your business
Let me give it to you straight-- listening to this episode will save you HOURS every week. Did I get your attention? Good! Whether you are a social media guru or not, there’s no denying that Instagram can change the game of your business. BUT, it takes time. I remember It used to take me hosue trying to come up with the perfect, witty caption on the spot.. Hello?! What was I thinking?! In every other facet of my business, I plan nearly everything in advance: launches, weddings, conferences- why should my social media be any different? It took me a while to learn how to batch work my instagram, but now I can say that I can dream up an entire month’s worth of instagram content in just a handful of hours. That’s right- no digging, searching, or feeling rushed to post. Every single day I wake up knowing exactly what photo is going up, what the caption is going to read, and when I am posting it. You ready to hear my fool-proof system and save yourself hours every week? Let’s dig in! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com
I’m on a total high right now. It’s how I always feel after a call with my business coach. I’ve taken courses and joined masterminds and chosen my mentors carefully. Did you know every coach I’ve ever hired has been led by a male? Enter: Dean Graziosi. I saw Dean speak about a year ago, and even though he’s been in this game for a few decades, he still lights up when he talks about what he does. I never stop learning or investing in my development and these calls keep me moving forward. I always record our calls (because I seriously cannot scribble notes fast enough!) so I’m peeling back the curtain big time and letting you listen into a session so you can hear what it’s like to be coached and what I am asking. It’s kind of like the old-school landline days when you could pick up the phone and listen to your parents talk from the other room… Except it’s an unscripted, raw, and unedited call with the business coach that always leaves me fired up and focused. I get really open and honest about where I’m at, the feeling of contentedness, my fear of selling, and MORE. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/dean/
How big is YOUR list? Email marketing is my JAM. If you’re a fan of the show, you know I’m OBSESSED with email marketing… I mean, I’ve been talking about it for over two years and it never gets old. I’ll bet that “starting/growing an email list” has been on your goal board for awhile now. Listen, I get it. Starting an email list seems overwhelming, like the learning curve is just too high to even get started and if you do get it up and running, what the heck do you have to talk about? I was in your shoes once and dragged my feet for a long time thinking my business was doing just fine as is. The truth is, my email list is the #1 way I drive profits in my business (did I tell you I did $153k in sales by sending out just 3 emails? Yeah, that happened!) I’m spilling what you really need to know about email lists! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/email101/
Authenticity is more than posting the unedited, unfiltered photos on our feed. Today’s guest is a self-proclaimed authenticity advocate who believes sharing her truth, even the talking about the tough stuff out loud, can help other women feel like they aren’t alone. Sarah Herron was the first contestant on ABC’s The Bachelor with a physical disability, and although it didn’t end in her winning the final rose, she turned the sometimes tumultuous Bachelor experience into a new positive life purpose. Sarah was born with Amniotic Band Syndrome, but it hasn’t stopped her from climbing mountains, skiing double black diamonds and even searching for love on television. This chat gets real and raw about her time on the show and how it was a catalyst for starting her nonprofit. This girl is THE example of finding positivity and purpose in challenging times. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/sarahherron/
Pitching yourself is one of THE best ways to create opportunities… but it can get tricky. Today, I’m focusing on the secrets that are rarely taught but can make a GIANT impact if you want to land sponsorships, make new connections, score a job, book that client… You name it. Whatever it is, it usually starts with a rock-solid PITCH! If you aren’t pitching yourself to companies or business opportunities yet, it’s FINALLY time to get on board. And if you are… it’s time to make sure your pitches are delivering to their full potential. With technology and so much online communication, pitching yourself and your services is evolving! This episode will teach you how to reach your dream clients and your perfect audience. Don’t be intimidated! I’m laying it all out for you. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/pitch/
Becoming an entrepreneur has you writing a lot these days: Captions, content for your website, messages in emails… It’s a TON of work, and you don’t love being a copywriter. I get it. Here’s the thing -- Words are like the connective tissue of our brands. They make you easy to relate to, connect with, and understand on a deeper level, and they hold your brand together with a cohesive story across several platforms. See, our businesses aren't just the things we sell to other people. The WORDS that lift up our businesses shed light on more than just what we're selling. I’m sharing 5 EASY copy fixes that you can make TODAY. Tune in, then log off and put these tips into motion. Because your words matter and it’s time to put some confidence behind yours. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/copyfix/
You're listening to The Goal Digger Podcast, Episode 031. Today, I am super excited to talk to you about how to create and own your very own elevator pitch. What we're going to cover is how to explain who you are and what you do in a very short amount of time, so that the next time somebody asks you, "What do you do for a living?", you have the perfect response.
This episode is going to walk you through the exact steps that go into pre-selling a course. The pieces you’ll need to make your offer, get your first students through the door, and deliver your content.
I was afraid to have a baby. I wasn’t a maternal woman, I loved work so much, I enjoyed every ounce of freedom, I wanted Drew to myself, I didn’t want to “ruin” my body and I required 10 hours of sleep a night... There were so many reasons why I worried about becoming a mom and yet this yearning came on, 5 years into marriage after we vowed we’d never have kids. That was the start of a caption I shared just one month into motherhood. It’s how I felt before I knew how I would morph into a new version of myself, one I never imagined myself becoming. Maybe it’s because we waited three long years or we prepared for the worst. I realized those fears were taking up space that could have been filled with dreams. Being a mom is the BEST thing I’ve ever done and it’s stretched me in new ways. With this episode, I want to speak to the women who want to become a mom but feel fear. My fear ran deep, too. Today I’m sharing how motherhood has changed both me and my business, and what I’ve learned that told me I never had anything to be afraid of at all. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/momlife/
I’m sharing the ultimate guide to choosing the right lead magnet for your audience, covering the seven types of lead magnets I think are working best right now. And what I’m sharing is not only from my experience. I’ve prepared a bunch of examples of lead magnets from some of my good friends and peers—all of them list building pros—and I’m also covering the pros and cons of each, to help you decide which lead magnets are right for you and your audience.
If you’re feeling stuck in any area of your business, that needs to stop and today’s episode is going to help. We will explore the four areas that are likely keeping you stuck and my goal is for you to recognize what these areas are so you can formulate a plan to start moving forward in the direction you want to go.
I’m going to drill down into the most common fears when it comes to launching, and how to squash them. I’m going to break down some important insights you need to know and shake up some of your mindset blocks that are holding you back from giving it 100% when you launch something new.
I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized!
A BNI member once told his BNI director that he wasn’t going to renew his membership because he wasn’t getting enough business. The director was surprised, because he had attended this chapter’s meetings and seen people give this members referrals. “Yeah,” the member said, “But it hasn’t turned into business, so I’m not renewing.”
The vice president of that very same chapter then called the BNI director to say that they weren’t going to renew that member because there were so many complaints that he didn’t follow up on referrals.
Suggestions for Following Up
* Follow up on the same day you get the referral. If you wait, the prospect may hire someone else.
* Ask your referral partner for information about the prospect and their relationship.
* When you reach the prospect, start by talking about the person who referred you.
What if you get a referral that doesn’t seem like a good referral? You still need to follow up—but this time, with the person who gave you the referral, to explain how they can turn a lead into a great referral for you.
This episode is sponsored by Ivan’s Inner Circle. Become a founding member today!
Complete Transcript of Episode 622
Hello everybody and welcome back to The Official BNI Podcast. I’m Priscilla Rice, and I’m coming to you from Live Oak Recording Studio in Berkeley, CA. I’m joined on the phone today by The Founder and Chief Visionary Officer, Dr. Ivan Misner. Hello, Ivan! How are you today?
I am doing fantastic today, Priscilla, and today’s topic – unusual title, “Don’t Be This Guy” is about not following up on referrals. I am going to tell you a true story. You are going to think I am making this up. I am not. It is an absolutely true story. I had a BNI Director who once told me about a member who called him and said he was going to be leaving his group. He was coming up for renewal in about a month and he was not going to renew because he wasn’t getting enough business.
The Director said, “I am a little confused because I have been to the meetings and saw that you have gotten referrals.”
He said, “Yes, it’s just not turning into business for me. I am not going to be renewing.”
So the Director said, “Okay, I understand. I understand. I am sorry that it hasn’t worked out.”
It’s a sad story but it gets worse. That very same day, the Director received a call from the membership committee of that very same chapter. It was the Vice President, and the Vice President told the Director that they were not going to renew a particular member and they wanted to tell the Director because the Director knew the member. The Director said, “Okay, who is it?”
And it was the guy who called in the morning!
The Director said, “That’s interesting because he said he wasn’t getting any business and he wasn’t going to renew because he wasn’t getting any business.”
The Vice President said, “Are you kidding me? We are not renewing because there have been too many. Complaints about him not following up on the referrals he has been given by the members.”
Can you believe that? So here is a member who is complaining he is not getting enough business but he is not following up on the referrals to the point where members have gone to the membership committee to complain that this guy is not following up on referrals. I think it’s really important to reiterate something I have been teaching for a long time and that is when you give a referral,
What would you pay to get in the room to learn from an email copywriting expert? What are brand building tips and insights from successful leaders worth to you? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Mike Kim. In his conversation with Scott, Mike talks about the different “Seasons” of business, what it takes to make a splash, how to succeed at writing email copy, and much more. Have pen and paper ready - you don’t want to miss a minute of this powerful episode featuring Mike Kim! What “Season” are you in? If you had to describe the stage of growth your business is currently in using the four seasons of the year - how would you describe it? Are you in the throws of spring where everything is growing and blossoming or are you in the winter season where it’s time to slow down and plan for the long haul? According to Mike Kim, businesses go through cyclical periods of ebbs and flows. Tune into this episode of The Amazing Seller to hear Mike and Scott discuss the seasons their businesses are in and how sellers like you can do the same! How to make a splash! As a business leader, you want your brand to make a splash every day, right? Wrong! If you are making a splash in your industry every day - you are going at an unsustainable rate. In order to have a healthy business model, you need to think strategically - play smarter, not harder! Mike Kim stresses the value of carving up your year into three, four-month segments. Dividing up your year into three segments allows you ample time to craft, build-up to, and deliver a compelling splash for your audience. To hear more from Mike on what it takes to make a successful splash in your industry, make sure to listen to this episode of The Amazing Seller! Why your email list is your best tool Did you know that your email list the best weapon in your business arsenal? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build up a robust email list. Scott is not the only voice out there highlighting the value of an email list - Mike Kim is a huge advocate too. According to Mike, you could take away all of his social media channels and his website, but if he still has his email list - he’ll be in business. Can you imagine saying the same for your business? Learn more about building an email list and writing compelling email copy by Mike Kim on this episode! Stand up for yourself! Let’s face it - the business world is not for the faint of heart. You need to have thick skin and a ton of common sense if you have any hope for long-term success in the ecommerce industry. Too often, business leaders are too shy about promoting their brand and making a big deal about what they have to offer. Then there is the other side of the coin where business leaders get too confident and cocky - that approach turns buyers away. What is the best approach? Listen to this episode of The Amazing Seller as Scott and Mike Kim discuss the topic of publicity and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] Mike Kim joins Scott on the podcast. [7:00] The different “Seasons” in business. [9:45] Mike talks about making a “Splash.” [20:15] Why you should become an expert at writing email copy. [28:00] Crafting the right subject line. [39:00] Publicity shouldn’t be a bad word. [46:30] How to connect with Mike. [54:40] Closing thoughts. RESOURCES MENTIONED IN THIS EPISODE www.BALtickets.com www.BrandAcceleratorLive.com www.theamazingseller.com/buildlist Exactly What to Say Brand You Podcast with Mike Kim www.writegreatcopy.com
In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: What Makes a Successful Marketer [00:30] Eric thinks the most successful marketers are entrepreneurial. [00:39] They get things done and figure out things on their own. [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented. [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources. [01:54] Neil looks for go-getter’s with good ideas. [02:17] Eric also wants someone who can figure things out on their own. [02:55] The more successful people take on more and create less work for others. [03:41] It’s important to have someone who creates great processes. [04:10] David Kim from HubSpot started out as an intern and was a quick learner. [04:46] That’s it for today! [04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Most bloggers are lost when it comes to affiliate marketing, so you are not alone if you feel like you are falling a little short with affiliate marketing. In this episode, I am going to tell some stats and then I am going to give you an awesome growth hack that could give you a big bump in your monthly earnings.
In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibility. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Get More “Search” From Google’s New Algorithm [00:32] Google now transcribes podcast audio. [00:40] They will then rank you organically. [00:56] All you have to do is submit your podcast to Google Play. [01:15] You don’t have to create text-based content to do well. [01:40] Google is trying to make it easier for different types of content to rank. [02:04] Spotify is also transcribing content, as well. [02:17] Google zero-click searches are growing. [02:31] That’s it for today! [02:40] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
In this episode, we go deep into understanding business through the lens on conscious manifestation featuring Ashley Gordon.
Ashley is a Spiritual Life and Manifestation Coach, & the creator of the Badass Manifestor brand + podcast, who is on a mission to help women manifest their lives on purpose with purpose! @manifestwithash Manifestwithash.com
Profitable Program Training Experience
In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes. Tune in to hear the SEO hacks you should be implementing now. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: An SEO hack that gets results in under 30 minutes. [00:31] The hack is the Frequently Asked Questions page schema. [00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics. [00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs. [01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick. [01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page. [01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run. [02:00] Think long-term and think about what’s best for the user. [02:05] As more sites do this, Google will choose the best content to put on its search results, so it won’t benefit you to simply self-promote. [02:23] Matthew Woodward did this on his site and his click-through rate increased from 3% to 8%. [02:43] He has a video on how to do this along with the code he used. [02:50] Once you add the code, you have to go to Google Search Console and submit to index, and you’ll start seeing changes in the search results within minutes. [3:03] That’s it for today! [3:15] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
When all of your dreams come true, who will you be? How will you spend your time? What will you see, smell, taste, feel, have, do, be?
If you allow yourself to really dream, your big vision will require you to step into a new level of abundance. That big vision is totally available to you… you just need to start hardwiring your brain now to get you to where you want to be then. Your brain has to believe it so you can see it manifest.