Part two of our JTBD Bonus content. We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.

Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. 

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

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