So many men are afraid to even talk about style. In my experience, they believe that it's just not that important when it comes to being a man or they don't want to be viewed as anything less than manly.

I get it. I used to be the same way. That was until I understood the power of dressing well and leveling up your presence. Dressing well isn't about a well-tailored suit, fancy shoes, and overpriced jeans. It's about being deliberate and intentional about sharing with the world who you really are.

My friend, Ryan Magin joins me today to talk about what role style plays in masculinity, why men are afraid to elevate their style, something he calls "enclothed cognition" and the "halo effect," and how to use your style to have more and be more. RYAN MAGIN

Gentlemen, my guest today is my good friend, Ryan Magin.

I met Ryan three years ago as I was launching Order of Man and the StyleCon conference. I'll admit, I'm not one who is very good when it comes to what I wear and how I look.

But, I've learned a ton from Ryan about the way you look has proven to not only increase confidence in yourself but confidence from others too.

Ryan dresses well, he looks good, and his game is on-point (although I will say his style is very different than mine). But, that's the point he makes today. Is that in order to look and feel good, you have to find a style that works for you.

And, that's exactly what I've seen him do over the last three years for himself as I've watched what he's done for himself, his business, and his clients.

Guys, take notes, listen to this with an open mind, and learn how to use your style as another tool to get what you want.

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