37 - Know Your Customer

Companies like to talk a lot about their fancy gadgets and whiz-bang whirligigs (good word), but are customers actually listening? In most cases, probably not. So, how should brands re-think marketing and PR to grab the interest and attention of the right buyers, and drive them to take an action? We ask Jodi Petrie, Executive Vice President at March and the head of our new Consumer Innovation shop, for her perspective. Jodi offers thoughts on the current state of tech communications, and suggests a better way forward for brands in this space.   LINKS: Learn more about March Consumer Innovation Shop Follow Hacks and Flacks on Twitter: @hacksflacks Follow Hacks and Flacks on Instagram:@hacksflacks Follow our Facebook Fan Page: Hacks and Flacks Podcast Follow March Communications on Twitter:@MarchComms Visit the M+PR Nonsense blog: MarchComms.com/blog Subscribe to Hacks and Flacks on iTunesStitcher orPodbay today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!

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