36 - Believe the Hype

January was a busy month for the tech world, and for March Communications. We sent team members out to major tech events this month, and in this episode of Hacks and Flacks, three of them report back what they heard and saw while on the road. Courtney Allen, James Gerber and Alex Jafarzadeh check in after trips to the Consumer Electronics Show (CES) and the National Retail Federation (NRF) Retail's Big Show. They evaluate how the biggest innovators in artificial intelligence, virtual reality, robotics and more are succeeding or failing to connect with their target buyers. Which of these trends are overhyped and which are underrated? We also pay our respects to the dearly departed 3D TV trend and ask: how can companies avoid seeing their product end up in the graveyard of gimmicky tech? SHOW LINKS: CNET: "Shambling corpse of 3D TV finally falls down dead" Follow Hacks and Flacks on Twitter: @hacksflacks Follow Hacks and Flacks on Instagram:@hacksflacks Follow our Facebook Fan Page: Hacks and Flacks Podcast Follow March Communications on Twitter:@MarchComms Visit the M+PR Nonsense blog: MarchComms.com/blog Subscribe to Hacks and Flacks on iTunes or Stitcher today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!

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