23 - I Want Twitter to Work

When they think about a business social media strategy, most marketers probably think platform-first: where's my audience most active, and how can I spend the most time on that channel engaging with them? But is that actually the right strategy? Is it better to be hyper-focused on one platform, try to build quality engagement on every channel, or do something in between? On this week's Hacks and Flacks we cover those questions and many more with March Senior Account Executive Alex Jafarzadeh (@ajafarzadehPR) and Digital Strategist Kristin McNulty (@beautyandbean). We're talking the intersection of social media, digital strategy and PR, and offering our take on the recent doom and gloom headlines prophesying Twitter's demise. Follow Hacks and Flacks on Twitter: @hacksflacks Follow Hacks and Flacks on Instagram: @hacksflacks Join our Facebook Group: Hacks and Flacks Podcast Follow March Communications on Twitter: @MarchComms Visit the M+PR Nonsense blog: MarchComms.com/blog Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

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