18 - Complicated, Weird Human Beings

HubSpot's INBOUND isn't quite like other business events and conferences. Yes, it attracts thousands of attendees (15,000+ this year), is hosted by a world-class city, features show-stealing keynote addresses (Aziz Ansari, Seth Godin, Brené Brown and Chelsea Clinton) and provides educational sessions – not unlike, say, Dreamforce. What's different about INBOUND, and what's been proven over six annual events, is that HubSpot's ambition is to create a movement. To get an inside look at INBOUND 2015, we sent two correspondents (and former guests of Hacks and Flacks), drew Wallace (Episode 2 and Episode 12) and Matt Moretti (Episode 7). In this episode, drew and Matt report back, explaining how INBOUND manages to serve up "brain fuel for marketers" that goes well beyond tactical marketing strategies and right to the heart of  human emotion. Follow drew on Twitter: @anotherdrew Follow Matt on Twitter: @Matt_Moretti Follow Hacks and Flacks on Twitter: @hacksflacks Follow Hacks and Flacks on Instagram: @hacksflacks Join the discussion in our Facebook Group: Hacks and Flacks Podcast Follow Manny and Jim on Twitter: @zmveiga and @JW_Young Follow March Communications on Twitter: @marchpr Visit the M+PR Nonsense blog: MarchPR.com/blog Show Notes: HubSpot Just Announced These 4 New Products at Inbound (BostInno) Marc Maron on the Future of Podcasting: An Exclusive Chat at #INBOUND15 (HubSpot Blog)  Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

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