14 - They Call It The Bookternet

It's like a success story you'd read in a business book. Less than four years after launching your startup, you've built a dedicated community of supporters, expanded well beyond your core product offering, and received coverage from the likes of Buzzfeed, TechCrunch and Mashable. And you've done it with only a handful of employees. Jack Neary, Head of Community at Litographs, is living this story. In this role, he's has helped bring exposure to the popular Boston-based company, known for its stunning collection of posters, t-shirts and tote bags, with designs comprising the full text of novels. Jack stopped by to explain how he's blended media relations and social media marketing to bring exposure to Litographs, how the Boston startup community has lent a hand, and how his own interest in literature has helped him to authentically market and sell to "the Bookternet." Follow Jack on Twitter: @J_Neary Read the Litographs Blog: Litographs.Tumblr.com Follow Hacks and Flacks on Twitter: @hacksflacks Follow Hacks and Flacks on Instagram: @hacksflacks Join the discussion in our Facebook Group: Hacks and Flacks Podcast Follow Manny and Jim on Twitter: @zmveiga and @JW_Young Follow March Communications on Twitter: @marchpr Visit the M+PR Nonsense blog: MarchPR.com/blog Show Notes: Litographs Launches Temporary Literary Tattoos on Kickstarter (Boston Magazine) This Company Wants to Tattoo the Full Text of "Alice's Adventures in Wonderland" on 2,500 People (Buzzfeed) 12 Companies for Winter 2014 Session in Boston (TechStars Boston) Why I Heart The Bookternet (Tedx Talk with Rachel Fershleiser) Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

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