The Innovator's Mic
The Innovator's Mic
March Communications
The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.
9 - How Ada Developers Academy Is Bringing New Faces Into The Fold
Ada Developers Academy seeks to change a lack of diversity in tech by creating a learning platform that trains women and gender-expansive people to enter the industry and reach their goals. Students can come to hold jobs with tech giants like Amazon, Google and Microsoft after just one year, most of them witnessing life changing salary increases.    In this episode Jodi Petrie, March EVP, and Lauren Sato, CEO of Ada, discussed the reality of the tech world today and how Ada is playing a role in propelling the careers of minorities in the tech world and changing the tech landscape to be a level playing field for all.
Dec 16, 2021
33 min
8 - Listen Up! Your Audience is Speaking
Brands already know how powerful social media is when it comes to engaging with your audience. But posting and putting their own ideas out there is just a piece of engaging with audiences - if brands pay attention, they can learn more about their audiences and connect more deeply.  In this episode Zorina Akhund, Social Media Associate at March, spoke with Nicole Tabak, Community and Content Manager at Own Up, about how brands can benefit from social listening and achieve success through a proactive strategy that analyzes audience, target market and competitor data. 
Oct 19, 2021
21 min
7 - March and Walker Sands Form People-First Agency
Big news! We've been acquired by Walker Sands, a full-service, award-winning integrated marketing agency based in Chicago.   We wanted all of you to hear why we’re so excited about this partnership straight from the source – which is why we’ve invited Mike Santoro, CEO of Walker Sands, to join our co-founders, CEO Martin Jones and President Cheryl Gale, on today’s podcast.
Aug 18, 2021
23 min
6 - Virtual Healthcare at Home on the Rise
Healthcare is evolving in parallel with consumer tech and more patients are relying on digital tools that brings care into their homes. This virtual shift, plus the new tools making it possible, improves healthcare access and speeds delivery. Marchers Kelsey Johnson, Account Supervisor, and Regan Schiappa, Account Coordinator, discussed how innovation has taken at-home health tech from a possibility to the expectation.
Jun 7, 2021
12 min
5 - Three PR Pros Look Back on One Year Amidst COVID-19
Just over one year ago, the first widespread lockdowns due to Covid-19 outbreaks went into effect across the US. Since then a lot has happened for organizations and their PR & marketing plans.  March Senior Account Executive, Tom Korolyshun, spoke with three March account leads about how objectives evolved and strategies shifted under unknown and constantly changing circumstances. The crew discussed what changed for their accounts as a result of the pandemic, learnings from the last year, and the lasting impact on PR and marketing as we move forward.
Mar 22, 2021
35 min
4 - Reimagining Work with Accessibility & Inclusivity in Mind
Sena Pottackal shares her experience as a legally blind woman navigating opportunities in the PR & comms industry. She talked about what it's like to lobby employers to reimagine workplace roles with more accessibility and inclusivity in mind, what’s missing from today’s industry conversations around inclusion, and what PR leaders and hiring managers need to know about in order to make accessibility more of a priority. 
Mar 10, 2021
26 min
3 - Reflections on a Year of Virtual Events
Coming up on one year of a mostly virtual world, we're talking about how the virtual events have become the norm and show no signs of slowing down.   March Account Director Hailey Melamut spoke with Samantha Powers, Account Supervisor, and Janabeth Ward, Senior Account Executive, to talk about how they're working with clients to navigate this new landscape - both tapping into industry conferences that have moved online, and reimagining clients' own user conferences and events for virtual formats. 
Feb 17, 2021
17 min
2 - 'Race After Technology': Breaking Down the New Jim Code
In the spirit of Black History Month, today we're talking about our latest Overbooked Book Club choice – Race After Technology, Marchers Zorina Akhund and Franki Darnold take us through a brief background on the book’s author, Ruha Benjamin and her achievements as a writer and professor. They also cover few major themes of the book – including, how racism is deeply engrained in technology, Benjamin’s coined phrase: “The New Jim Code,” and how discriminatory design impacts the way we interact with tech. Finally, Zorina and Franki answer the overarching question of Race After Technology: Are robots racist?
Feb 10, 2021
21 min
1 - What's on Tap for 2021
Over the past year we’ve been thinking about how to refocus our podcast approach. Now more than ever, we want to hear from those powering our Innovation Inside Out mantra. That’s why we’re more committed than ever to passing the mic to the incredible minds rethinking the future and the communicators who work to shape their stories. Hearing more voices, with unique perspectives, to get a better understanding of the innovators behind the innovation. Welcome to The Innovator’s Mic. We’re kicking off by passing the mic around for four conversations between eight Marchers, riffing off what they’re looking forward to in PR & tech this year. The team covered a lot in little time, from corporate DEI efforts, to game-changing tech, to paid content and social programs.  
Feb 4, 2021
49 min
80 - March Celebrates and Reflects on 15 Years with CEO Martin Jones
We’re switching things up on Hacks and Flacks today. This year March Communications celebrated 15 years as a tech PR agency. To mark the occasion, we're taking a moment to not only reflect on these past 15 years, but also think about what the next 15 could look like. Who better to do so than our co-founders Cheryl Gale and Martin Jones? Martin’s up this week, covering COVID-19 and the PR industry, what clients want from agencies right now, and PR’s role in mitigating misinformation.
Dec 14, 2020
26 min
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