Commander Mark Divine interviews the Iron Cowboy about his work as an ultra-endurance athlete. James Lawrence holds various Guinness World Records for triathlon, and recently completed the "50-50-50" challenge: completing 50 Ironman distance triathlons in 50 states in 50 days. Hear how James was able to foster the mental, emotional and physical strength required to complete it and what you can learn from his efforts to overcome extraordinary challenges and apply it to your life.