Show notes
In this episode Sal, Adam & Justin speak with Chris "Drama" Pfaff. Chris got his start with the reality TV show "Rob & Big" and then "Rob Dyrdek's Fantasy Factory."At age 22, with no background in business or fashion, he launched a t-shirt and streetwear line, Young & Reckless, which has grown into a nationwide brand, with distribution in more than 3,000 Macy’s, Dillard’s and PacSun stores, celebrity endorsements from Puff Daddy and Justin Bieber, 43 employees, and $31 million in revenue in 2015 (Forbes Article here). This episode digs into Chris' story and is a fascinating listen. What was it like becoming a reality star? (2:29) Everyone’s favorite little homie Breaking out of that stereotype (5:57) Wanting to be involved Was Rob supportive of his clothing line? (10:20) Realist reality show (12:10) When did the pop culture burst happen? (16:38) The hustle life (19:00) Small town beginnings (22:31) Drawn to the hustle, not the job The highs and lows of starting a clothing line (26:30) Working in seasons in fashion, you are losing Streetwear vibe with no pride Branding is everything What does he consider streetwear today? (33:28) What strategies is he implementing? (34:50) What does he think of juggernauts like Amazon/Apple?? (36:14) What motivated him to start his podcast? (38:29) Searching for his purpose Millennials, entrepreneurs of our future (42:25) Motivation follows action Entrepreneurs he models after? (47:48) Favorite guests? (49:37) Fashion/Fitness comparisons (51:26) Foundation to kick start other things, his podcast (53:24) Has he always been this self-aware? (54:43) What does he do to unplug? (59:00) Amount of content needed (1:03:27) Will YouTube stars take over Hollywood? (1:09:00) Related Links/Products Mentioned: How A Millennial With No Business Experience Or College Education Created Streetwear For The Masses Rob & Big Rob Dyrdek's Fantasy Factory Quiksilver Files for Bankruptcy | RIDE Channel Bobby Light (Rob & Big) - Dirty Girl – (YouTube) 5 Truths the Fast Fashion Industry Doesn't Want You to Know Entrepreneurship and Millennials Are Thriving in Emerging Markets Rich Piana punched/fight LA Expo 2017 – YouTube The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google - Scott Galloway (book) Self-Awareness and Feeling Transparent: Failing to Suppress One's Self Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked - Adam Alter (book) Calm: Meditation to Relax, Sleep, Relieve Anxiety and Lower Stress Moment – Automatically track your and your family's daily iPhone and iPad use 8 YouTube Stars Who Are Taking Over the World – Vogue Featured Guest/People Mentioned: Chris "Drama" Pfaff (@drama) Instagram Short Story Long Young And Reckless Rob Dyrdek (@robdyrdek) Instagram Christopher Boykin Lil Wayne WEEZY F (@LilTunechi) Twitter Miguel (@Miguel) Twitter Kendrick Lamar (@kendricklamar) Instagram Diddy (@diddy) Twitter Gary Vaynerchuk (@garyvee) Twitter Elon Musk (@elonmusk) Twitter Steve Jobs Jeff Bezos (@JeffBezos) Twitter Tom Bilyeu (@TomBilyeu) Twitter Tim Ferriss (@tferriss) Twitter Logan Paul (@LoganPaul) Twitter/Instagram Jake Paul (@jakepaul) Twitter/Instagram Would you like to be coached by Sal, Adam & Justin? 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