On this episode, I am going to go through what you need to have in place in order to win on Facebook LONG TERM.

FUNDAMENTALS 1. Established Product / Market Fit 2. Your customer avatars for cold targeting - who buys from you? who is likely to buy from you? 3. Rock solid customer list

CAMPAIGN 1. Creatives: image and video 2. 15-second videos 3. Creative variations 4. Work in cycles 4-5 days cycles to understand what works 5. Hack virality into your videos 6. Show your product in use

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