Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover:

• Mobile ecommerce stats
• Mobile commerce is at a tipping point - it will surpass desktop web commerce as global path to purchase
• Optimize your checkout for iOS devices by integrating with Apple Pay
• Optimize your checkout for Android devices by integrating with Android Instant Apps
• Optimize your checkout for Android devices by integrating with the Payment Request API