There are pretty much only 3 ways to drive more sales and grow your online retail business:
<ol>
<li>Drive in more targeted traffic (customer acquisition),</li>
<li>Increase the frequency of purchase (customer retention) and</li>
<li>Getting customers to spend more when they shop (increase average order value)</li>
</ol>
I am going to extensively take you through point #3: Getting your customers to spend more when they shop on your site i.e. increasing their Average Order Value (AOV).  
There are no show notes for this episode but I wrote an extensive article on the LemonStand blog titled: "<a href="http://blog.lemonstand.com/15-ecommerce-growth-hacks-increase-average-order-value/">15 eCommerce Growth Hacks To Increase Average Order Value</a>": http://blog.lemonstand.com/15-ecommerce-growth-hacks-increase-average-order-value/

EP 42: Remarkety's Max Katsarelas on Increasing Sales w/ Personalization + Triggered Email Automation

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

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