Most of us don't actually zone out in front of the TV. In fact, we give off all kinds of clues to what we really think about the shows we are watching.

Japanese startup, T-Vision Insights has come up with a way both to measure and to monetize those reactions.

Today we sit down with founder and CEO Yasushi Gunya and we talk about T-Vision's business and the future of advertising in video.

T-Vision Insights already has 100's of customers and is monitoring thousands of households both in Japan and the US and we dive into some of the differences in how different kinds of people watch and react to TV.

I guarantee some of the results will surprise you.

It's a great conversation, and I think you'll enjoy it.

Show Notes
How AI can determine viewer engagement
Proof that women watched the super bowl more closely than men
How men and women watch TV differently
Which TV shows and commercials  are most engaging
The danger of advertising on the Walking Dead
How privacy concerns are addressed
Why it's hard to sell genuinely new innovations
The most engaging parts of commercials
Why starting a startup is not really risky in Japan