Disrupting Japan: Startups and Innovation in Japan
Disrupting Japan: Startups and Innovation in Japan
Tim Romero: Serial startup founder in Japan and indomitable innovator
Marketing in Japan is Broken. Here’s The Fix. – Sunao Munakata
32 minutes Posted Aug 31, 2015 at 1:00 pm.
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Marketing automation is new in Japan, and it’s taking a lot of Japanese companies off guard. For decades, sales in Japan have been done by armies of salarymen in navy-blue suits visiting clients and marketing, well until recently, most Japanese companies didn’t make much of a distinction between marketing and advertising.

This week, we get a chance to sit down and talk with Sunao Munakata, the founder of Innova. Sunao and his company are at the very heart of the rapid transition from simple advertising to content marketing and marketing automation.  We explore the trends driving this change and where its leading.

Sunao also give a lot of practical advice about what questions you need to ask in order to tell a good content marketing company from a bad one, and he also explains some of the basics of running a successful content marketing strategy in Japan.

There is a lot of information distilled into only 30 minutes, and I think you’ll enjoy it.