Independent business is never easy. If it was, everyone would do it! Because we choose the path less traveled, we entrepreneurs need to reckon with challenges and obstacles that the conventionally employed never face. At first, that might seem like a negative. But challenge is what entrepreneurs thrive on. Independence is what we work for. No matter how tough the going gets, we don’t just persevere— we enjoy taking it on.
That’s the theme of this week’s in-depth podcast, and the lesson of our latest Must-Read book review for independent business people. It’s been a while, but we’ve finally had time to digest another great entry into our ever-growing library of essential books. Like our other Must-Reads, Ben Horowitz’s The Hard Thing About Hard Things is invaluable for anyone who wants to understand what it takes to succeed in business. It’s so good, reading it once wasn’t enough!
Horowitz is a legend in modern entrepreneurship, leading the way into the tech-scape we inhabit today from way ahead of the curve. He was an early pioneer in web-browsing and cloud computing, building companies that were eventually acquired by the behemoths of the tech industry. And while he met with undeniable success, it was never, ever easy.
That’s the beauty of Horowitz’s approach, and his book. Rather than offering strategies for avoiding the scariest pitfalls of business, he offers advice for dealing with them. His is not a guide to finding the path of least resistance. It’s about facing the most daunting aspects of entrepreneurship, and plowing through the challenges that business inevitably poses. It’s about facing the worst case scenario, fearing nothing, and making the right move when it seems like there are no moves to make.
Take responsibility. Take charge. Focus on results, not shortcuts. Your darkest moments will be your greatest victories, if you have the right attitude. Check out our podcast, read the book, and see how Horowitz’s approach can work for you. Click Play!
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