Driving Participation Podcast:  What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
Beth Brodovsky
DP 158: Working Wikipedia as a Content Outlet and SEO Strategy
47 minutes Posted Sep 27, 2017 at 12:45 am.
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Show notes

This week, Beth is back with the team from Chemical Heritage Foundation. This time, she talks with Shelley Wilks Geehr, director of the Roy Eddleman Institute, about the roles of social media and digital content for the museum. Shelley explores the various media assets of the organization, from its quarterly print (yes, print!) magazine to a podcast to weekly Twitter takeovers. She also explains the role of Wikipedia in their organization and how it has helped attract attention to the museum. They talk about the museum decides what content they create, the benefits of social media, and more.