How can you create content that effectively drives your message home? Sarah Gilman, director of the National Resource Center on Lupus at the Lupus Foundation of America, joins in to talk all about content. From developing a consistent, recognizable voice to repurposing and repetition, she explores key ideas to keep in mind when it comes to creating content—especially health content. Content strategy isn't a term necessarily used often when it comes to public health, but Sarah talks about its importance in her field and in the work she does. She and Beth explore the importance of creating a content guide to help you implement a consistent voice and tone, ways to repurpose your content, and more.