<p>One of the most effective ways to communicate your story and mission statement as a nonprofit, is through a blog. Blogs enable you to "tell the story" of your brand over and over again, connecting individuals to your cause and inspiring them to support your organization. This week, Laura Norvig, Digital strategist at ETR, joined Driving Participation to discuss how to build your brand through blogging.</p>

DP 112: Adapting Your Message to Your Audience

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.