<p>If branding is fundamentally about communicating what is truly distinctive, re-branding is about demonstrating change. This week Iris Creative client Beth Anne Miller, former COO and Director of Development for the Histiocytosis Association talks with Beth about the massive changes the organization was going through that made re-branding make sense. Beth Anne shares the inside scoop on what it took to convince the board, get funding, mobilize the staff and launch the new brand.</p>

DP 041: Looking at Marketing Through a Donor Lens with John Lepp

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.