James recommends exercising your idea muscle daily. Pull out a piece of paper and write down 10 ideas every day.   Today one of our listeners asks – "Should I theme my ideas?"   James says yes, but that doesn't mean every day's list will be similar. He always comes up with a theme, like 10 book ideas or 10 business ideas. Sometimes the ideas are to just help him become a better person.   What themes are important to you? Give yourself permission to come up with bad ideas.     The most important thing is to just show up every day...