Mastering Jobs To Be Done Interviews: The Results

In part three of our mini-series on Jobs To Be Done we dive into the results of the interviews. What did Mike ands Paul end up changing as a result and did they learn about their product? We turn the mic on them to learn what impact Jobs To Be Done had on their planning of Industry 2018 and the most surprising things they learned from the interviews. Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the Bob Moesta himself.

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