Interview: Ryan Singer of Basecamp on Why You Should Forget Pre-Defined Product Categories

Ryan Singer, Product Manager at Basecamp, talked with us about stripping away pre-defined product categories and focusing on the niche you’re filling and the problem you’re solving. He shares lessons learned with Basecamp, as well as how they use Jobs-To-Be-Done to help them when they get lost.

Popout Listen on iPhoneListen on Android