Jeff Gomez, was recently coined (by us, that is) the "Godfather of Transmedia."  As founder and CEO of Starlight Runner, Jeff has been a pioneer in cross platform storytelling for the world's top brands and entertainment properties.   A self-proclaimed bona fide nerd in his youth, Jeff breaks down the timeless principles of transmedia that have existed since the cave man era, and what it takes to truly make a successful transmedia play in today's ADD driven marketplace.
Twitter:  "Jeff_Gomez", www.starlightrunner.com, www.transmediacoalition.com.
Plus Special Guest Co-Host, Allison Johnston

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#9: Anthony Petrillo - Visual Pearls of Wisdom

From the team behind the top-ranked Innovation Crush interview series, Masters of Craft explores the life and times and minds of some of the world's greatest thought&nbsp;leaders in business and beyond.&nbsp;Created and hosted by Chris Denson and Caleb Thorpe, the show serves up a giant helping of some of the best minds around the world, all with a heaping side of occasional bad jokes. Listen. Enjoy. Repeat.