Getting featured in the media is GREAT for credibility, traffic, and sales.
And you can do it WITHOUT CONNECTIONS.
Here’s how…
How the “Drafting Technique” Helps You Score Loads of Press, Traffic, and Links
What an unfortunate freeze frame, right? Quick, press play!
How Bad Press Destroys—and Skyrockets—Sales
Now let’s say you land that press, but it’s not what you expected.
It’s not good press… it’s bad press.
Do you need to panic?
Or can you sit back and relax?
That’s where this part of the Social Triggers master class comes into play.
I invited Jonah Berger, a professor at the Wharton School of Business, to talk to us about the ins and outs of bad press.
This guy is the REAL deal. His research has been featured in almost every mainstream business publication you can think of.
Download audio file (01-Social_Triggers-How-Bad-Press-Destroys-And_Improves-Sales.mp3)
During this audio, you’ll learn:
- How a prostitute sold $1,000,000 of songs on iTunes.
- Why Borat helped increase Kazahkstan’s tourism (according to Hotels.com data)
- How “stinky socks” helped a wine company increase their sales.
- And more…
Right click this link to save the audio as an mp3 to your computer.
If you prefer a transcript, right click to save this transcript.
Also, if you absolutely love the research Jonah Berger talks about, go here to visit him at his website. There’s loads of different academic papers that I know you’ll absolutely love.
What Should You Do Now?
Now that you know how to get press using my “drafting technique,” and what to do when bad press strikes, it’s time to go out there and score media mentions.
Step 1: Make a list of 5-15 competitors. You don’t have to compete directly, but instead, list 5-15 people who are in a similar world as you.
Step 2: Find where they have been mentioned in the media. If they haven’t been mentioned, find competitors or related companies who have.
Step 3: Figure out how to contact the journalists who featured these companies.
Step 4: Don’t just pitch yourself, and ask for links. Reach out the journalist with targeted pitches, as I described in the drafting technique.
Step 5: Congratulate yourself 
One more thing…
If you want to hear about the next master class, make sure you sign up for the newsletter list here.
Not only will you hear about the master class, you’ll also hear about new articles that can help you.
Now…
If you absolutely loved this free training, share it with three friends :-).
Also, thank Jonah Berger for joining us here!