Online social change: easy to organize, hard to win | Zeynep Tufekci

Today, a single email can launch a worldwide movement. But as sociologist Zeynep Tufekci suggests, even though online activism is easy to grow, it often doesn't last. Why? She compares modern movements -- Gezi, Ukraine, Hong Kong -- to the civil rights movement of the 1960s, and uncovers a surprising benefit of organizing protest movements the way it happened before Twitter.

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