Aaron and Brian talk about some of the behind the scenes details on product launches - both new products and on-going updates.
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Topic 1 - Topic 1 - Let’s start with the basics. What’s the typical checklist before a product launch?
Timeline and schedule (New Product Introduction (NPI) Checklists/Supply Chain aspects) Multiple groups (internal & external) involved Early customer involvement and feedback Go-to-Market (GTM) planning • Multiple Transfers-of-Information (TOI’s) end to end Topic 2 - The product is ready to go to market. How much “stuff” has to be created for all the groups that might care about the product? Documentation & Message Guides Pricing Models (and SKUs) Field Training Customer Training Support Training Sales and Technical content Demos Press and Analyst Content Competitive Content Topic 3 - What do you consider a successful product launch?
Topic 4 - How have product launches changed over the years, for things you’ve worked on?
Topic 5 - What are some commons mistakes you see companies make with launches?
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