Show Notes: Interview with Neil Strauss

• Neil gets Joe and Dean up to speed on what he's been working on and why he wrote his brand new book "The Truth"
• The Art Of Writing: 2 strategies for writing captivating, engaging, attention-getting content
• What Rick Rubin (the founder of Def Jam Records) privately told Neil when he was writing his new book
• Why a great relationship goes downhill (and what you can do to save it)
• 4 secrets to creating world class work and becoming world class
• Joe and Neil discuss what being an Addict means
• The biggest belief Neil had to give up and let go of to transform his life
• Neil takes you behind the scenes of how he thinks about the writing process
• The right way to write emails that connect deeply and authentically with your audience
• Joe reveals some of the fascinating projects he's currently working on
• One of the most important life-changing lessons Neil discovered from writing "The Truth"