Show notes
When you know how to use Twitter to promote your podcast or blog, you can open a new world of community, fresh ideas, and interactivity.
But does your podcast need its own Twitter account, or should you tweet podcast stuff from your personal or professional account?
Learn when you should or shouldn't have a Twitter account for your blogging or podcasting brand.
DON'T have a separate Twitter account when:
- you'll use it as a personal account
- you'll post all the same stuff across accounts anyway
- you have infrequent or no relevant content
- you already built an audience with your own account
DO have a separate Twitter account when:
- your blog/podcast has multiple contributors
- you create a lot of content
- the industry produces a lot of news
- you want to build a niche following
- you need separate branding
Tips for managing multiple Twitter accounts
- Make a “branding-neutral” account for yourself
- Define the new account's branding and stick to it
- Rarely tweet the same stuff
- Crosspromote your content and Twitter account(s) occasionally
- Use multi-account Twitter tools
Podcasting poll: do you have a separate Twitter account for your blog or podcast?
[poll id=”10″]
Please retweet this from your relevant account!
Should your podcast or blog have its own Twitter account? http://t.co/7josHJJx #podcasting #blogging
— Daniel J. Lewis (@theDanielJLewis) August 13, 2012
Need personalized podcasting help?
I no longer offer one-on-one consulting outside of Podcasters' Society, but
request a consultant here and I'll connect you with someone I trust to help you launch or improve your podcast.Ask your questions or share your feedback
- Comment on the shownotes
- Leave a voicemail at (903) 231-2221
- Email feedback@TheAudacitytoPodcast.com (audio files welcome)
Connect with me
- Subscribe to The Audacity to Podcast on Apple Podcasts or on Android.
- Join the Facebook Page and watch live podcasting Q&A on Mondays at 2pm (ET)
- Subscribe on YouTube for video reviews, Q&A, and more
- Follow @theDanielJLewis
Disclosure
This post may contain links to products or services with which I have an affiliate relationship and
may receive compensation from your actions through such links. However, I don't let that corrupt my perspective and I don't recommend only affiliates.