I think what we have to do is begin with the strength of our message. We go to our content and decide what it is that is really the strongest feature of what we have to have offer. What’s the strength of what we have to offer? Is it reliability? Is it price? Is it comfort? Is it stability? Is it durability? What is it? Then, we go the moment before deliver that message and bring people’s attention to that concept whatever it is. That will make them receptive to the strength of our message - Robert CialdiniSponsorsHostgator hosts your website. As you have heard on the show, you can get a 30% discount on the hosting of your next creative or business project’s website hosting by clicking here.Designcrowd gives you access to an entire creative team at a price that is accessible to anyone. For $100 off your first design project, click here and use promo code CREATIVE.
Robert Cialdini is the author of Presuasion: A Revolutionary Way to Influence and Persuade