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Anchor text is the text used in the links to your site. It used to be that if you acquire enough links with the appropriate keywords in the anchor text that your site will begin to rank for those keywords. But at some point websites experienced penalizations for having statistically unnatural ratios of anchor text links. What is the best practice for the use of anchor text today? Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "Anchor Text Best Practices for Google" by Roger Montti. Catch up on the latest episodes of the SEOPodcast with your hosts, Chris Burres and Matt Bertram! It’s “effortless SEO education” and the “best SEO podcast in the universe!” Check out the podcast video, memes, transcript, and more: www.ewebresults.com/seo-podcast-archive.