503: Marketing Lessons for Companies Big and Small from HBR IdeaCast on podbay

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Harvard Business Review - Management & Marketing

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503: Marketing Lessons for Companies Big and Small

Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands

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Harvard Business Review - Management & Marketing

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503: Marketing Lessons for Companies Big and Small