305: Who Your Customers Want to Become from HBR IdeaCast on podbay

HBR IdeaCast

Harvard Business Review - Management & Marketing

The HBR IdeaCast, from the publishers of Harvard Business Review, Harvard Business Press, and hbr.org, features breakthrough ideas and commentary from the leading thinkers in business and management. Looking for video? See our HBR Video IdeaCast. For audio, video, and more, check out the HBR Today iPhone app, now available in the App Store.

305: Who Your Customers Want to Become

Michael Schrage, research fellow at MIT Sloan School's Center for Digital Business and author of the HBR Single "Who Do You Want Your Customers to Become?"

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Harvard Business Review - Management & Marketing

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305: Who Your Customers Want to Become