251: Why Pink May Not Work as a Breast Cancer Brand from HBR IdeaCast on podbay

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Harvard Business Review - Management & Marketing

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251: Why Pink May Not Work as a Breast Cancer Brand

Stefano Puntoni, professor at the Rotterdam School of Management and author of the HBR article "The Color Pink Is Bad for Fighting Breast Cancer."

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251: Why Pink May Not Work as a Breast Cancer Brand