168: How GE Does Reverse Innovation from HBR IdeaCast on podbay

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Harvard Business Review - Management & Marketing

The HBR IdeaCast, from the publishers of Harvard Business Review, Harvard Business Press, and hbr.org, features breakthrough ideas and commentary from the leading thinkers in business and management. Looking for video? See our HBR Video IdeaCast. For audio, video, and more, check out the HBR Today iPhone app, now available in the App Store.

168: How GE Does Reverse Innovation

Vijay Govindarajan, director of the Center for Global Leadership at the Tuck School of Business and coauthor of the HBR article "How GE Is Disrupting Itself."

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168: How GE Does Reverse Innovation