160: Innovation to Delight (and Surprise) Your Customers from HBR IdeaCast on podbay

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Harvard Business Review - Management & Marketing

The HBR IdeaCast, from the publishers of Harvard Business Review, Harvard Business Press, and hbr.org, features breakthrough ideas and commentary from the leading thinkers in business and management. Looking for video? See our HBR Video IdeaCast. For audio, video, and more, check out the HBR Today iPhone app, now available in the App Store.

160: Innovation to Delight (and Surprise) Your Customers

Roberto Verganti, professor of management of innovation at Politecnico di Milano and author of "Design Driven Innovation."

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Harvard Business Review - Management & Marketing

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160: Innovation to Delight (and Surprise) Your Customers