What separates a failed content marketing strategy from an effective one? To help us find out, we brought in Joe Pulizzi. Joe is the godfather of content marketing. He founded the Content Marketing Institute in 2007, and he also is credited with coining the phrase “content marketing.” Joe is also a Co-Founder of the Orange Effect Foundation. If you’re interested in hearing more from Joe, you can find his content at JoePulizzi.com or follow him on Twitter @JoePulizzi. For full notes and show notes, <a href="http://bit.ly/2Y6BMHG">click here</a>. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to <a href="http://www.pardot.com/podcast">www.pardot.com/podcast</a>. To learn more or subscribe to our weekly newsletter, visit <a href="http://bit.ly/2DF9f55">MarketingTrends.com</a>.

Data-Driven Alignment with Edward McDonnell

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